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Creativity between individual insight and group support. An explorative study in the Italian fashion industry / La creatividad entre la introspección individual y el apoyo grupal. Un estudio exploratorio de la industria de la moda italiana

Creativity between individual insight and group support. An explorative study in the Italian... AbstractCreativity has been defined across time and fields highlighting different perspectives and variables, from the power of individual insight to creative intelligence, to the role played by mind wandering. After a brief literature review, the present paper presents an explorative study on the dialogue between individual and collective creativity in the fashion industry. The research design is inspired by mix-method research. The dataset is made up of in-depth interviews with 12 Italian stylists, focused on the creative processes. Data have been analysed both in qualitative terms (metaphors analysis) and in quantitative terms (automatic content analysis supported by T-Lab software). According to our results, the creativity processes involved in the fashion industry are mainly individual with a growing role played by teamwork. Stylists present themselves as psychologists in dialogue with their audience, so that the general public, in some sense, become an additional actor in the creative process. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Studies in Psychology: Estudios de Psicología Taylor & Francis

Creativity between individual insight and group support. An explorative study in the Italian fashion industry / La creatividad entre la introspección individual y el apoyo grupal. Un estudio exploratorio de la industria de la moda italiana

Creativity between individual insight and group support. An explorative study in the Italian fashion industry / La creatividad entre la introspección individual y el apoyo grupal. Un estudio exploratorio de la industria de la moda italiana

Studies in Psychology: Estudios de Psicología , Volume 40 (3): 29 – Sep 2, 2019

Abstract

AbstractCreativity has been defined across time and fields highlighting different perspectives and variables, from the power of individual insight to creative intelligence, to the role played by mind wandering. After a brief literature review, the present paper presents an explorative study on the dialogue between individual and collective creativity in the fashion industry. The research design is inspired by mix-method research. The dataset is made up of in-depth interviews with 12 Italian stylists, focused on the creative processes. Data have been analysed both in qualitative terms (metaphors analysis) and in quantitative terms (automatic content analysis supported by T-Lab software). According to our results, the creativity processes involved in the fashion industry are mainly individual with a growing role played by teamwork. Stylists present themselves as psychologists in dialogue with their audience, so that the general public, in some sense, become an additional actor in the creative process.

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References (51)

Publisher
Taylor & Francis
Copyright
© 2019 Fundacion Infancia y Aprendizaje
ISSN
1579-3699
eISSN
0210-9395
DOI
10.1080/02109395.2019.1660059
Publisher site
See Article on Publisher Site

Abstract

AbstractCreativity has been defined across time and fields highlighting different perspectives and variables, from the power of individual insight to creative intelligence, to the role played by mind wandering. After a brief literature review, the present paper presents an explorative study on the dialogue between individual and collective creativity in the fashion industry. The research design is inspired by mix-method research. The dataset is made up of in-depth interviews with 12 Italian stylists, focused on the creative processes. Data have been analysed both in qualitative terms (metaphors analysis) and in quantitative terms (automatic content analysis supported by T-Lab software). According to our results, the creativity processes involved in the fashion industry are mainly individual with a growing role played by teamwork. Stylists present themselves as psychologists in dialogue with their audience, so that the general public, in some sense, become an additional actor in the creative process.

Journal

Studies in Psychology: Estudios de PsicologíaTaylor & Francis

Published: Sep 2, 2019

Keywords: individual creativity; collective creativity; fashion; mix-method research; T-Lab; creatividad individual; creatividad colectiva; moda; investigación de métodos combinados; T-Lab

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