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Cross-Cultural Perspectives on Motivations of Verbal Communication: Review, Critique, and a Theoretical Framework

Cross-Cultural Perspectives on Motivations of Verbal Communication: Review, Critique, and a... There has been an immense amount and variety of scholarship on the topic of motivation to communicate verbally (e.g., communication apprehension, assertive-ness). The work in the area of communication motivation has been biased by the individualist assumption, explicit or implicit, that communication approach is more desirable than communication “avoidance.” The author agrees that extreme forms of communication “avoidance” and lack of verbal assertiveness can be a handicap in any culture. However, she is critical of the ethnocentric preoccupation with the Western view of the self, which sees communication “avoidance” solely as a “deficiency.” The purposes of this review are (a) to synthesize and evaluate critically prior cross-cultural research on verbal communication motivation, (b) to examine the philosophical/cultural basis of that research, and (c) to propose a theoretical framework for studying communication motivation from a derived etic perspective. Throughout, limitations in current knowledge are noted and avenues for future research are proposed. This review also provides practical suggestions for coping with the different degrees of communication motivation within various interaction contexts (classrooms, organizations, and counseling). http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Annals of the International Communication Association Taylor & Francis

Cross-Cultural Perspectives on Motivations of Verbal Communication: Review, Critique, and a Theoretical Framework

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Cross-Cultural Perspectives on Motivations of Verbal Communication: Review, Critique, and a Theoretical Framework

Abstract

There has been an immense amount and variety of scholarship on the topic of motivation to communicate verbally (e.g., communication apprehension, assertive-ness). The work in the area of communication motivation has been biased by the individualist assumption, explicit or implicit, that communication approach is more desirable than communication “avoidance.” The author agrees that extreme forms of communication “avoidance” and lack of verbal assertiveness can be a...
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Publisher
Taylor & Francis
Copyright
© 1999 Taylor and Francis Group LLC
ISSN
2380-8977
eISSN
2380-8985
DOI
10.1080/23808985.1999.11678959
Publisher site
See Article on Publisher Site

Abstract

There has been an immense amount and variety of scholarship on the topic of motivation to communicate verbally (e.g., communication apprehension, assertive-ness). The work in the area of communication motivation has been biased by the individualist assumption, explicit or implicit, that communication approach is more desirable than communication “avoidance.” The author agrees that extreme forms of communication “avoidance” and lack of verbal assertiveness can be a handicap in any culture. However, she is critical of the ethnocentric preoccupation with the Western view of the self, which sees communication “avoidance” solely as a “deficiency.” The purposes of this review are (a) to synthesize and evaluate critically prior cross-cultural research on verbal communication motivation, (b) to examine the philosophical/cultural basis of that research, and (c) to propose a theoretical framework for studying communication motivation from a derived etic perspective. Throughout, limitations in current knowledge are noted and avenues for future research are proposed. This review also provides practical suggestions for coping with the different degrees of communication motivation within various interaction contexts (classrooms, organizations, and counseling).

Journal

Annals of the International Communication Association – Taylor & Francis

Published: Jan 1, 1999

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