Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Developing Country Perspectives on Country-of-Origin Effects: The Case of the Proudly South African Campaign

Developing Country Perspectives on Country-of-Origin Effects: The Case of the Proudly South... Research on the effect of product country of origin (COO) also referred to as “made in campaigns” or “buy national campaigns” has attracted considerable attention from international marketing theorists for the past 40 years. This paper examines how the Proudly South African (PSA) initiative in the context of the global debate on the relevance of the concept of country of origin/buy national campaign/made in campaigns has been developed. Reference is made to other international campaigns such as Made in USA and Buy New Zealand and to the importance of the concept as a cue in the purchase decision-making process of consumers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal Of African Business Taylor & Francis

Developing Country Perspectives on Country-of-Origin Effects: The Case of the Proudly South African Campaign

Mtigwe, Bruce; Chikweche, Tendai
Journal Of African Business , Volume 9 (1): 16 – Jun 6, 2008
Download PDF
16 pages

Developing Country Perspectives on Country-of-Origin Effects: The Case of the Proudly South African Campaign

Abstract

Research on the effect of product country of origin (COO) also referred to as “made in campaigns” or “buy national campaigns” has attracted considerable attention from international marketing theorists for the past 40 years. This paper examines how the Proudly South African (PSA) initiative in the context of the global debate on the relevance of the concept of country of origin/buy national campaign/made in campaigns has been developed. Reference is made to other...
Loading next page...
 
/lp/taylor-francis/developing-country-perspectives-on-country-of-origin-effects-the-case-JcHb0cVkz0
Publisher
Taylor & Francis
Copyright
Copyright The Haworth Press
ISSN
1522-9076
eISSN
1522-8916
DOI
10.1080/15228910802052492
Publisher site
See Article on Publisher Site

Abstract

Research on the effect of product country of origin (COO) also referred to as “made in campaigns” or “buy national campaigns” has attracted considerable attention from international marketing theorists for the past 40 years. This paper examines how the Proudly South African (PSA) initiative in the context of the global debate on the relevance of the concept of country of origin/buy national campaign/made in campaigns has been developed. Reference is made to other international campaigns such as Made in USA and Buy New Zealand and to the importance of the concept as a cue in the purchase decision-making process of consumers.

Journal

Journal Of African Business – Taylor & Francis

Published: Jun 6, 2008

Keywords: buy national campaign; “made in” campaign; marketing; Country-of-origin effects

References

  • Country of origin: A competitive advantage?
  • Country of origin effects: A literature review
  • Country of origin effects on product evaluations
  • Consumer Profiles and Perceptions: Country of Origin Effects
  • Crafted to Spend $40m Over the Next 3 years on Advertising
  • Marketing universals: Consumers' use of brand name, price, physical appearance and retailer reputation as signals of product quality
  • Imported versus U.S. produced apparel: Consumer views and buying patterns
  • Price of a grey economy
  • Consumer Perception of quality and the country of Origin Effect
  • Effects of individual and product-specific variables on utilizing country of origin as a product quality cue
  • Brand name and country of origin effects in the emerging market economies of Russia, Poland and Hungary
  • Evaluating the effect of Country of Origin and the Made in the USA Campaign: A Conjoint Approach
  • Fashioning a third way for clothing
  • Effect of Buy-National Campaign on Member Firm Performance
  • in Key Results of Consumer Preference Research Studies by Four Independent Polling Organizations, available from
  • Country Image: Halo or Summary Construct?
  • Country-of-origin effects for uni-national and bi-national products
  • The influence of country of origin on consumer attitude and buying behaviour in the United States and Canada, in Wallendorf and Anderson (eds)
  • Buyer Behaviour
  • Determinants and effects of the use of ‘made in’ labels
  • Multinational production: Effect on brand value
  • Negative country of origin effects: The case of the New Russia
  • Measuring Market Efficiency and welfare loss
  • Consumers' country-of-origin (COO) perceptions of imported products in a homogenous less-developed country
  • A flexible model of consumer country-of-origin perceptions: A cross-cultural investigation
  • A dynamic approach to country-of-origin effect
  • Experiments on country of origin effects: Review and meta-analysis of effect size
  • Analysis of Made in Product Images – An Exploratory Study
  • An empirical investigation of the consumer perceptions of ‘made in USA’ claims
  • IMF gives SA thumbs up, but…
  • The importance of product country-of-origin: A conjoint analysis of the United States, Canada, Germany and The Netherlands
  • Ameta-Analysis of country of origin effects
  • Crafted with Pride: The message hits home
  • Hawkers to be brought in from the cold
  • Relevance Versus Convenience in Business Research: The Case of Country of Origin Research in Marketing
  • Consumer ethnocentrism and attitudes toward domestic and foreign products