Access the full text.
Sign up today, get DeepDyve free for 14 days.
References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.
Within the context of luxury consumption, we propose a novel theory of luxury consumer maturity that captures how consumers’ tastes can become more discriminating over time. In particular, we consider the way luxury consumers exhibit maturity (i.e. connoisseurship) as a proxy for Bourdieusian cultural capital. Consumer maturity manifests as a preference for inconspicuous luxury goods that contain less general signaling ability than conspicuous luxury goods but stronger signals for those within the consumer’s social hierarchy. We conceptually propose the mechanisms that facilitate consumer maturity development, including knowledge, saturation, and time. By moving away from Veblenian conspicuous consumption, we seek to offer a nuanced and revisionist conceptual framework that details the process by which luxury consumers mature, resulting in a preference for inconspicuous luxury products and rejection of mass luxury brands.
Consumption Markets & Culture – Taylor & Francis
Published: Mar 4, 2023
Keywords: ( in)conspicuous consumption; discriminating taste; consumer maturity; luxury consumer behavior; cultural capital
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.