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Dissecting a frog: a meta-Analytic evaluation of humor intensity in persuasion research

Dissecting a frog: a meta-Analytic evaluation of humor intensity in persuasion research After decades of study, much of what comprises ‘funny’ content remains subjective. A meta-analysis of 80 experimental humor manipulations sought to identify what makes a stimulus funny by focusing on its content, audience, and research design. Results suggest that content which draws upon theoretically grounded techniques like surprise, tension relief, and superiority leads to stronger effects on perceived humor. Study design features such as the message modality and scale type also significantly influence perceptions of humor. This evidence suggests that methodology plays a key role in explaining the variance in perceived humor. The process of conducting this synthesis revealed the need for more widespread stimuli testing to confirm whether messages designed to elicit humor are indeed interpreted as such. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Annals of the International Communication Association Taylor & Francis

Dissecting a frog: a meta-Analytic evaluation of humor intensity in persuasion research

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Dissecting a frog: a meta-Analytic evaluation of humor intensity in persuasion research

Abstract

After decades of study, much of what comprises ‘funny’ content remains subjective. A meta-analysis of 80 experimental humor manipulations sought to identify what makes a stimulus funny by focusing on its content, audience, and research design. Results suggest that content which draws upon theoretically grounded techniques like surprise, tension relief, and superiority leads to stronger effects on perceived humor. Study design features such as the message modality and scale type...
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Publisher
Taylor & Francis
Copyright
© 2022 International Communication Association
ISSN
2380-8977
eISSN
2380-8985
DOI
10.1080/23808985.2022.2033634
Publisher site
See Article on Publisher Site

Abstract

After decades of study, much of what comprises ‘funny’ content remains subjective. A meta-analysis of 80 experimental humor manipulations sought to identify what makes a stimulus funny by focusing on its content, audience, and research design. Results suggest that content which draws upon theoretically grounded techniques like surprise, tension relief, and superiority leads to stronger effects on perceived humor. Study design features such as the message modality and scale type also significantly influence perceptions of humor. This evidence suggests that methodology plays a key role in explaining the variance in perceived humor. The process of conducting this synthesis revealed the need for more widespread stimuli testing to confirm whether messages designed to elicit humor are indeed interpreted as such.

Journal

Annals of the International Communication Association – Taylor & Francis

Published: Oct 2, 2021

Keywords: Meta-Analysis; humor; persuasion; media effects; message design

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