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Exploration of the Dimensionality of the Consumer Ethnocentric Tendencies Scale in Mozambique

Exploration of the Dimensionality of the Consumer Ethnocentric Tendencies Scale in Mozambique The objective of the study is to validate the Consumer Ethnocentric Tendencies (CET) scale in Mozambique and to explore its dimensionality. The study was carried out using a questionnaire-based survey to collect data from 273 respondents in Mozambique. A back-translation technique was applied in combination with a pilot study to verify the quality of the instrument in the Portuguese language. The study results showed that Mozambican consumers surveyed were moderately ethnocentric and that the CET scale demonstrated a four-dimensional structure. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal Of African Business Taylor & Francis

Exploration of the Dimensionality of the Consumer Ethnocentric Tendencies Scale in Mozambique

John, Anna; Brady, Malcolm P.
Journal Of African Business , Volume 12 (1): 19 – Mar 28, 2011
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19 pages

Exploration of the Dimensionality of the Consumer Ethnocentric Tendencies Scale in Mozambique

Abstract

The objective of the study is to validate the Consumer Ethnocentric Tendencies (CET) scale in Mozambique and to explore its dimensionality. The study was carried out using a questionnaire-based survey to collect data from 273 respondents in Mozambique. A back-translation technique was applied in combination with a pilot study to verify the quality of the instrument in the Portuguese language. The study results showed that Mozambican consumers surveyed were moderately ethnocentric and that...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1522-9076
eISSN
1522-8916
DOI
10.1080/15228916.2011.555275
Publisher site
See Article on Publisher Site

Abstract

The objective of the study is to validate the Consumer Ethnocentric Tendencies (CET) scale in Mozambique and to explore its dimensionality. The study was carried out using a questionnaire-based survey to collect data from 273 respondents in Mozambique. A back-translation technique was applied in combination with a pilot study to verify the quality of the instrument in the Portuguese language. The study results showed that Mozambican consumers surveyed were moderately ethnocentric and that the CET scale demonstrated a four-dimensional structure.

Journal

Journal Of African Business – Taylor & Francis

Published: Mar 28, 2011

Keywords: CET scale; consumer ethnocentrism; Mozambique

References

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