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Festival Tourists’ Emotion, Perceived Value, and Behavioral Intentions: A Test of the Moderating Effect of Festivalscape

Festival Tourists’ Emotion, Perceived Value, and Behavioral Intentions: A Test of the Moderating... The purpose of this study is to examine the interrelationship among festival tourists’ emotion, perceived value, and behavioral intentions, as well as to test the moderating effect of festivalscape on behavioral intentions. A survey was conducted at the 2009 Shanghai International Tea Culture Festival, and the model was tested by structural equation modeling. The results show that tourist emotion is positively related to perceived value and behavioral intentions, and perceived value is positively related to behavioral intentions in the context of the festival tourism in China. The results also indicate that there is no moderating effect of festivalscape on behavioral intentions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal Of Convention & Event Tourism Taylor & Francis

Festival Tourists’ Emotion, Perceived Value, and Behavioral Intentions: A Test of the Moderating Effect of Festivalscape

20 pages

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References (65)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1547-0156
eISSN
1547-0148
DOI
10.1080/15470148.2010.551292
Publisher site
See Article on Publisher Site

Abstract

The purpose of this study is to examine the interrelationship among festival tourists’ emotion, perceived value, and behavioral intentions, as well as to test the moderating effect of festivalscape on behavioral intentions. A survey was conducted at the 2009 Shanghai International Tea Culture Festival, and the model was tested by structural equation modeling. The results show that tourist emotion is positively related to perceived value and behavioral intentions, and perceived value is positively related to behavioral intentions in the context of the festival tourism in China. The results also indicate that there is no moderating effect of festivalscape on behavioral intentions.

Journal

Journal Of Convention & Event TourismTaylor & Francis

Published: Feb 28, 2011

Keywords: emotion; perceived value; behavioral intention; festivalscape

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