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Group affirmation influences acceptance of environmental risk messages

Group affirmation influences acceptance of environmental risk messages Abstract An experiment examined the influence of self-affirmation on individuals’ responses to messages about environmental threats. A new manner of self-affirmation more appropriate for use in the field than traditional approaches was tested. The visual-based manipulation used group-related photographs to affirm participants’ self-integrity before exposure to risk messages. Exposure to group-related visuals was associated with more positive evaluations (perceived message strength) of the messages. In turn, greater perceived message strength predicted greater awareness of consequences associated with harmful environmental behaviors of plastic bag use and energy waste, which predicted greater personal moral norms to reduce those behaviors. The findings suggest visual-based, group-related affirmation could increase acceptance of risk messages. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Applied Environmental Education & Communication Taylor & Francis

Group affirmation influences acceptance of environmental risk messages

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Group affirmation influences acceptance of environmental risk messages

Abstract

Abstract An experiment examined the influence of self-affirmation on individuals’ responses to messages about environmental threats. A new manner of self-affirmation more appropriate for use in the field than traditional approaches was tested. The visual-based manipulation used group-related photographs to affirm participants’ self-integrity before exposure to risk messages. Exposure to group-related visuals was associated with more positive evaluations (perceived message...
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Publisher
Taylor & Francis
Copyright
© 2020 Taylor & Francis Group, LLC
ISSN
1533-0389
eISSN
1533-015X
DOI
10.1080/1533015X.2020.1726232
Publisher site
See Article on Publisher Site

Abstract

Abstract An experiment examined the influence of self-affirmation on individuals’ responses to messages about environmental threats. A new manner of self-affirmation more appropriate for use in the field than traditional approaches was tested. The visual-based manipulation used group-related photographs to affirm participants’ self-integrity before exposure to risk messages. Exposure to group-related visuals was associated with more positive evaluations (perceived message strength) of the messages. In turn, greater perceived message strength predicted greater awareness of consequences associated with harmful environmental behaviors of plastic bag use and energy waste, which predicted greater personal moral norms to reduce those behaviors. The findings suggest visual-based, group-related affirmation could increase acceptance of risk messages.

Journal

Applied Environmental Education & Communication – Taylor & Francis

Published: Apr 3, 2021

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