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How longtime residents use visual media cues to determine evacuation actions before hurricanes

How longtime residents use visual media cues to determine evacuation actions before hurricanes Abstract This study sought to measure risk perception and behavioral intention in rural and urban communities in Mississippi and Alabama when severe weather strikes. We developed an experiment testing how visual cues and media messages surrounding an impending hurricane could influence an individual's decision-making in the situation. Respondents were selected from six counties on Mississippi and Alabama coastlines and placed into one of three conditions, each of which described a hypothetical “Hurricane Farrah,” which was near landfall nearby. Data were collected on 466 respondents and analysis determined that the live video was least likely to motivate respondents to take evacuation measures. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Applied Environmental Education & Communication Taylor & Francis

How longtime residents use visual media cues to determine evacuation actions before hurricanes

How longtime residents use visual media cues to determine evacuation actions before hurricanes

Abstract

Abstract This study sought to measure risk perception and behavioral intention in rural and urban communities in Mississippi and Alabama when severe weather strikes. We developed an experiment testing how visual cues and media messages surrounding an impending hurricane could influence an individual's decision-making in the situation. Respondents were selected from six counties on Mississippi and Alabama coastlines and placed into one of three conditions, each of which described a...
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Publisher
Taylor & Francis
Copyright
© 2022 Taylor & Francis Group, LLC
ISSN
1533-0389
eISSN
1533-015X
DOI
10.1080/1533015X.2021.2022550
Publisher site
See Article on Publisher Site

Abstract

Abstract This study sought to measure risk perception and behavioral intention in rural and urban communities in Mississippi and Alabama when severe weather strikes. We developed an experiment testing how visual cues and media messages surrounding an impending hurricane could influence an individual's decision-making in the situation. Respondents were selected from six counties on Mississippi and Alabama coastlines and placed into one of three conditions, each of which described a hypothetical “Hurricane Farrah,” which was near landfall nearby. Data were collected on 466 respondents and analysis determined that the live video was least likely to motivate respondents to take evacuation measures.

Journal

Applied Environmental Education & CommunicationTaylor & Francis

Published: Apr 28, 2022

References