Get 20M+ Full-Text Papers For Less Than $1.50/day. Subscribe now for You or Your Team.

Learn More →

Hype and weight

Hype and weight Medical Anthropology, Vol. 13, pp . 249-284 ©1991 Gordon and Breach Science Publishers S.A. Reprints available directly from the publisher Printed in the United States of America Photocopying permitted by license only Mark Nichter and Mimi Nichter The function of power is not just to reprise and censor. Power is strong because it produces effects at the level of desire and knowledge. Far from preventing knowledge, power produces it. [Foucault 1980: 59] INTRODUCTION In this paper, we will consider the preoccupation of American females with dieting and slimness at a time when fast food is served to 20% of the American population on any given day, the dessert industry is flourishing, and the population at large is becoming heavier (34 million are obese) while the advertising industry is "talking lite."1 The slimming of America has a checkered history dating back to the turn of the century. The trend toward slimming among women has been influenced by diverse factors ranging from concerns about health to fashion, empowerment, gender subjectification and political anatomy to patriotic duty (Bartky 1988; Brum- berg 1988; Habermas 1989; Schwartz 1986).2 In the last decade, slimness as a beauty ideal has been the subject of countless magazine http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Medical Anthropology Taylor & Francis

Hype and weight

Medical Anthropology , Volume 13 (3): 36 – Sep 1, 1991

Hype and weight

Medical Anthropology , Volume 13 (3): 36 – Sep 1, 1991

Abstract

Medical Anthropology, Vol. 13, pp . 249-284 ©1991 Gordon and Breach Science Publishers S.A. Reprints available directly from the publisher Printed in the United States of America Photocopying permitted by license only Mark Nichter and Mimi Nichter The function of power is not just to reprise and censor. Power is strong because it produces effects at the level of desire and knowledge. Far from preventing knowledge, power produces it. [Foucault 1980: 59] INTRODUCTION In this paper, we will consider the preoccupation of American females with dieting and slimness at a time when fast food is served to 20% of the American population on any given day, the dessert industry is flourishing, and the population at large is becoming heavier (34 million are obese) while the advertising industry is "talking lite."1 The slimming of America has a checkered history dating back to the turn of the century. The trend toward slimming among women has been influenced by diverse factors ranging from concerns about health to fashion, empowerment, gender subjectification and political anatomy to patriotic duty (Bartky 1988; Brum- berg 1988; Habermas 1989; Schwartz 1986).2 In the last decade, slimness as a beauty ideal has been the subject of countless magazine

Loading next page...
 
/lp/taylor-francis/hype-and-weight-y7f8dh00j3

References (81)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1545-5882
eISSN
0145-9740
DOI
10.1080/01459740.1991.9966051
Publisher site
See Article on Publisher Site

Abstract

Medical Anthropology, Vol. 13, pp . 249-284 ©1991 Gordon and Breach Science Publishers S.A. Reprints available directly from the publisher Printed in the United States of America Photocopying permitted by license only Mark Nichter and Mimi Nichter The function of power is not just to reprise and censor. Power is strong because it produces effects at the level of desire and knowledge. Far from preventing knowledge, power produces it. [Foucault 1980: 59] INTRODUCTION In this paper, we will consider the preoccupation of American females with dieting and slimness at a time when fast food is served to 20% of the American population on any given day, the dessert industry is flourishing, and the population at large is becoming heavier (34 million are obese) while the advertising industry is "talking lite."1 The slimming of America has a checkered history dating back to the turn of the century. The trend toward slimming among women has been influenced by diverse factors ranging from concerns about health to fashion, empowerment, gender subjectification and political anatomy to patriotic duty (Bartky 1988; Brum- berg 1988; Habermas 1989; Schwartz 1986).2 In the last decade, slimness as a beauty ideal has been the subject of countless magazine

Journal

Medical AnthropologyTaylor & Francis

Published: Sep 1, 1991

There are no references for this article.