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Imagined multiple worlds: How South Asian women in Britain use family and friends to navigate the “border crossings” between household and societal contexts

Imagined multiple worlds: How South Asian women in Britain use family and friends to navigate the... Our primary goal is to capture glimpses of “the imagined … multiple worlds” of young adult women in post‐modern ethnic families, households and society. Drawing on a dialogical model of acculturation and diasporic identity, we show how young South Asian women in Britain use multiple identities across a variety of cultural settings to negotiate and navigate cultural and consumer behavioural borders. Using an ethno‐consumerist framework for our research design, we provide a more nuanced understanding of the intersections between ethnicity, identity, self and consumption in families and peer friendship groups. These interactions reflect the individual’s co‐existence and identity maintenance in two cultures. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Consumption Markets and Culture Taylor & Francis

Imagined multiple worlds: How South Asian women in Britain use family and friends to navigate the “border crossings” between household and societal contexts

29 pages

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References (67)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1477-223X
eISSN
1025-3866
DOI
10.1080/1025386042000271342
Publisher site
See Article on Publisher Site

Abstract

Our primary goal is to capture glimpses of “the imagined … multiple worlds” of young adult women in post‐modern ethnic families, households and society. Drawing on a dialogical model of acculturation and diasporic identity, we show how young South Asian women in Britain use multiple identities across a variety of cultural settings to negotiate and navigate cultural and consumer behavioural borders. Using an ethno‐consumerist framework for our research design, we provide a more nuanced understanding of the intersections between ethnicity, identity, self and consumption in families and peer friendship groups. These interactions reflect the individual’s co‐existence and identity maintenance in two cultures.

Journal

Consumption Markets and CultureTaylor & Francis

Published: Sep 1, 2004

Keywords: South Asians; Identity Negotiation; Ethnicity; Consumption

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