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Improving urban Recreational Business District (RBD) from the perspective of visitors’ satisfaction and perception

Improving urban Recreational Business District (RBD) from the perspective of visitors’... The Recreational Business District (RBD) is a more active and attractive place in a city. The development of RBDs has become a popular transforming direction in downtown renewal progress by creating novel attractions for visitors and providing services to them. However, there has been limited research on the RBDs, especially for visitors’ satisfaction. The purpose of our research is to explore the complex relationships between visitors’ satisfaction and their perception of RBDs by using structural equation modeling, thereby providing suggestions for RBD development. We first identify the constructs of visitors’ perception and then examine the effects of these constructs on visitors’ satisfaction based on a case study of Qianmen district in Beijing, China. The data are collected via two on-site surveys, then respectively analyzed by exploratory factor analysis and structural equation modeling approach. We find that “cultural experience,” “retail environment,” “commodities and activities,” and “service and management” affect visitors’ satisfaction positively, while “visiting resources” and “communal facilities” have no significant effects. We conclude with a discussion of the implications of this study and policy suggestions for effective and sustainable development of the RBDs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asian Geographer Taylor & Francis

Improving urban Recreational Business District (RBD) from the perspective of visitors’ satisfaction and perception

Zhu, He; Zhang, Shuying; Yu, Wenting
Asian Geographer , Volume 40 (1): 22 – Jan 2, 2023
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Improving urban Recreational Business District (RBD) from the perspective of visitors’ satisfaction and perception

Abstract

The Recreational Business District (RBD) is a more active and attractive place in a city. The development of RBDs has become a popular transforming direction in downtown renewal progress by creating novel attractions for visitors and providing services to them. However, there has been limited research on the RBDs, especially for visitors’ satisfaction. The purpose of our research is to explore the complex relationships between visitors’ satisfaction and their perception of RBDs...
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Publisher
Taylor & Francis
Copyright
© 2021 Hong Kong Geographical Association
ISSN
2158-1762
eISSN
1022-5706
DOI
10.1080/10225706.2021.1942092
Publisher site
See Article on Publisher Site

Abstract

The Recreational Business District (RBD) is a more active and attractive place in a city. The development of RBDs has become a popular transforming direction in downtown renewal progress by creating novel attractions for visitors and providing services to them. However, there has been limited research on the RBDs, especially for visitors’ satisfaction. The purpose of our research is to explore the complex relationships between visitors’ satisfaction and their perception of RBDs by using structural equation modeling, thereby providing suggestions for RBD development. We first identify the constructs of visitors’ perception and then examine the effects of these constructs on visitors’ satisfaction based on a case study of Qianmen district in Beijing, China. The data are collected via two on-site surveys, then respectively analyzed by exploratory factor analysis and structural equation modeling approach. We find that “cultural experience,” “retail environment,” “commodities and activities,” and “service and management” affect visitors’ satisfaction positively, while “visiting resources” and “communal facilities” have no significant effects. We conclude with a discussion of the implications of this study and policy suggestions for effective and sustainable development of the RBDs.

Journal

Asian Geographer – Taylor & Francis

Published: Jan 2, 2023

Keywords: Recreational Business Districts; visitors’ perception; visitors’ satisfaction; China

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