Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Increasing Customer Adoption of the Mobile Payment Technology Zapper in South Africa

Increasing Customer Adoption of the Mobile Payment Technology Zapper in South Africa Firms need to stay competitive in the dynamic business environment. Therefore, it is important for firms to understand customer needs and wants, including their preferences relating to payment methods, especially in emerging markets. The methods customers use to pay for products/services are changing. Firms should be knowledgeable about customers’ reasons to use or not use a specific mobile payment technology. Therefore, this study investigated the factors influencing customer adoption of a specific mobile payment technology in South Africa, namely Zapper. A quantitative study was employed, and for the empirical investigation a convenience sample of 175 respondents completed a self-administered, structured questionnaire. The data was quantitatively analyzed and the main results showed that the Usefulness of Zapper is the most important factor influencing customer adoption. The study made a valuable contribution, as it provided better insight into the factors significantly influencing the adoption of Zapper as a mobile payment technology. Should firms implement this study’s recommendations it may be beneficial, as the number of customers using Zapper to pay for their product/services would increase. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal Of African Business Taylor & Francis

Increasing Customer Adoption of the Mobile Payment Technology Zapper in South Africa

Rootman, Chantal; Krüger, Janine
Journal Of African Business , Volume 21 (4): 20 – Oct 1, 2020
Download PDF

Increasing Customer Adoption of the Mobile Payment Technology Zapper in South Africa

Abstract

Firms need to stay competitive in the dynamic business environment. Therefore, it is important for firms to understand customer needs and wants, including their preferences relating to payment methods, especially in emerging markets. The methods customers use to pay for products/services are changing. Firms should be knowledgeable about customers’ reasons to use or not use a specific mobile payment technology. Therefore, this study investigated the factors influencing customer adoption...
Loading next page...
 
/lp/taylor-francis/increasing-customer-adoption-of-the-mobile-payment-technology-zapper-ibIW1TCH8y
Publisher
Taylor & Francis
Copyright
© 2020 Informa UK Limited, trading as Taylor & Francis Group
ISSN
1522-9076
eISSN
1522-8916
DOI
10.1080/15228916.2020.1790915
Publisher site
See Article on Publisher Site

Abstract

Firms need to stay competitive in the dynamic business environment. Therefore, it is important for firms to understand customer needs and wants, including their preferences relating to payment methods, especially in emerging markets. The methods customers use to pay for products/services are changing. Firms should be knowledgeable about customers’ reasons to use or not use a specific mobile payment technology. Therefore, this study investigated the factors influencing customer adoption of a specific mobile payment technology in South Africa, namely Zapper. A quantitative study was employed, and for the empirical investigation a convenience sample of 175 respondents completed a self-administered, structured questionnaire. The data was quantitatively analyzed and the main results showed that the Usefulness of Zapper is the most important factor influencing customer adoption. The study made a valuable contribution, as it provided better insight into the factors significantly influencing the adoption of Zapper as a mobile payment technology. Should firms implement this study’s recommendations it may be beneficial, as the number of customers using Zapper to pay for their product/services would increase.

Journal

Journal Of African Business – Taylor & Francis

Published: Oct 1, 2020

Keywords: Customer adoption; mobile payment technologies; Zapper

References

  • Intention of adoption of mobile payment: An analysis in the light of the Unified Theory of Acceptance and Use of Technology (UTAUT)
  • Organisational research: Determining appropriate sample size in survey research
  • Factors affecting customers adoption of mobile banking services
  • Analyzing Likert data
  • Only if it is convenient: Understanding how convenience influences self-service technology evaluation
  • A critical review of mobile payment research
  • Perceived usefulness, perceived ease of use, and user acceptance of information technology
  • Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?
  • Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied
  • The digital landscape in South Africa
  • e-Banking services: Features, challenges and benefits
  • Perceptions in the use of technology for payments: A study of customer behavior in food and beverage sector
  • Mobile payment services as a facilitator of value co-creation: A conceptual framework
  • A cashless society for all: Determining consumers’ readiness to adopt mobile payment services
  • An integrated framework for the adoption and continuance intention to use mobile payment apps
  • A review of Internet use among older adults
  • The moderating impact of gender on the acceptance of peer-to-peer mobile payment systems
  • Technological factors of mobile payment: A systematic literature review
  • Value-based adoption of mobile internet: An empirical investigation
  • Evolution of mobile payments in SA
  • A study on the reciprocal relationship between user perception and retailer perception on platform-based mobile payment service
  • Predicting the determinants of mobile payment acceptance: A hybrid SEM-neural network approach
  • Antecedents of the adoption of the new mobile payment systems: The moderating effect of age
  • Role of gender on acceptance of mobile payment
  • Zapper offers mobile payment starter packs
  • e-Purchase intention of Taiwanese consumers: Sustainable mediation of perceived usefulness and perceived ease of use
  • Factors influence consumers’ adoption of mobile payment devices in Qatar
  • Internet banking, consumer adoption and customer satisfaction
  • Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology
  • Customer acceptance of cashless payment systems in the hospitality industry
  • Mobile payments – Saving time & money
  • Mobile banking adoption in an Emerging economy: An empirical analysis of young Indian consumers
  • Mobile payment methods are game changer for Africa
  • Critical factors influencing the behavioral intention of consumers towards mobile banking in Malaysia
  • Antecedents of trust and continuance in mobile payment platforms: The moderating effect of gender
  • Factors affecting acceptance and use of Moodle: An empirical study based on TAM
  • Mobile payment technologies in retail: A review of potential benefits and risks
  • Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India
  • Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology
  • “Who over 65 is online?” Older adults’ dispositions toward information communication technology
  • A multi-analytical approach to understand and predict the mobile commerce adoption
  • You can now buy fuel with your smartphone