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CONSUMPTION MARKETS & CULTURE BOOK REVIEW Like a child would do. An interdisciplinary approach to childlikeness in past and current societies, edited by Mathieu Alemany Oliver and Russell W. Belk, Montreal, Universitas Press (softcover), ISBN 9788198893365 This necessitous book explores evolving perspectives on the child, the childish and childlike, in chil- dren, adolescents, and the emerging marketplace-induced categorizations of quasi-adults engaging in immature consumption, such as kidults and playborers, while acknowledging their interwoven and co-evolving relationship with society. This book delivers on its exciting premise, the collection of interdisciplinary essays, drawing from Chinese fiction, Shakespeare, art, consumer culture, and psychoanalysis, will be thought provoking for readers across the social sciences. Resonating especially with scholars interested in exploring questions like (but not limited to): How do children become adults? What role do structures and institutions play in shaping cultural notions of the child? How do experiences of childhood and childlikeness contribute to the behaviour of individ- uals and patterns of a society? In what ways do toys, technology, and consumption activities culti- vate children and adults to occupy immature states? The essays culminate to underscore the importance of directing increased research attention towards emergent novel life-stage categoris- ations, exploring their
Consumption Markets & Culture – Taylor & Francis
Published: Mar 4, 2023
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