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Location Shooting and the Filmic Destination: Transylvanian Myths and the Post-Colonial Tourism Enterprise

Location Shooting and the Filmic Destination: Transylvanian Myths and the Post-Colonial Tourism... In this study, we examine a contested tourism proposal in Romania, Dracula Park, and its attempts to balance the indigenously produced history of the region with the powerful myths imposed by European and American filmic and literary influences: Bram Stoker's Dracula and the ‘heritage films’ it spawned. While the project was recently announced to be abandoned, the Romanian discourse on Dracula Park offers an avenue for a post-colonial critique which we explore in the context of globalisation, place, identity and various texts of the culture industry. A film-location-tourism spectrum helps illustrate some of the issues raised in this paper. Dracula films and Dracula Park (DP) occupy a problematic spot on this continuum, as myth and history are mediated around a real Transylvania by local-global cultural intermediaries. This helps us situate the political economy of tourism in settings like post-socialist Romania. We argue that the literary-film-DP example shows tourism as a postcolonial enterprise of a globalised culture industry. This industry, of which tourism is a part, not only shapes touristic spaces in ex-colonies within the developing (lesser developed) world, but also constructs identities and heritage in peripheral spaces within the cultural coloniser's Europe. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Tourism and Cultural Change Taylor & Francis

Location Shooting and the Filmic Destination: Transylvanian Myths and the Post-Colonial Tourism Enterprise

22 pages

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References (54)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1747-7654
eISSN
1476-6825
DOI
10.2167/jtcc056.0
Publisher site
See Article on Publisher Site

Abstract

In this study, we examine a contested tourism proposal in Romania, Dracula Park, and its attempts to balance the indigenously produced history of the region with the powerful myths imposed by European and American filmic and literary influences: Bram Stoker's Dracula and the ‘heritage films’ it spawned. While the project was recently announced to be abandoned, the Romanian discourse on Dracula Park offers an avenue for a post-colonial critique which we explore in the context of globalisation, place, identity and various texts of the culture industry. A film-location-tourism spectrum helps illustrate some of the issues raised in this paper. Dracula films and Dracula Park (DP) occupy a problematic spot on this continuum, as myth and history are mediated around a real Transylvania by local-global cultural intermediaries. This helps us situate the political economy of tourism in settings like post-socialist Romania. We argue that the literary-film-DP example shows tourism as a postcolonial enterprise of a globalised culture industry. This industry, of which tourism is a part, not only shapes touristic spaces in ex-colonies within the developing (lesser developed) world, but also constructs identities and heritage in peripheral spaces within the cultural coloniser's Europe.

Journal

Journal of Tourism and Cultural ChangeTaylor & Francis

Published: Dec 1, 2006

Keywords: post-colonialism; globalisation; Bram Stoker; Dracula Park (Romania); film impacts; location shooting

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