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Making a Global Impact the Institutions-based View and African Contingency Theory Development

Making a Global Impact the Institutions-based View and African Contingency Theory Development As the Journal of African Business moves past its first twenty years, it is a time to contemplate new research directions. Contingency theories offer an exciting way forward that plays to the strengths of African researchers and the relevance of African research in global scholarship. This paper illustrates a practical, step-by-step approach to contingency theory development in emerging markets. The approach will help researchers apply institutions-based view thinking to important African problems in marketing and international business. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal Of African Business Taylor & Francis

Making a Global Impact the Institutions-based View and African Contingency Theory Development

Journal Of African Business , Volume 21 (4): 23 – Oct 1, 2020

Making a Global Impact the Institutions-based View and African Contingency Theory Development

Abstract

As the Journal of African Business moves past its first twenty years, it is a time to contemplate new research directions. Contingency theories offer an exciting way forward that plays to the strengths of African researchers and the relevance of African research in global scholarship. This paper illustrates a practical, step-by-step approach to contingency theory development in emerging markets. The approach will help researchers apply institutions-based view thinking to important African...
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Publisher
Taylor & Francis
Copyright
© 2020 Informa UK Limited, trading as Taylor & Francis Group
ISSN
1522-9076
eISSN
1522-8916
DOI
10.1080/15228916.2020.1785657
Publisher site
See Article on Publisher Site

Abstract

As the Journal of African Business moves past its first twenty years, it is a time to contemplate new research directions. Contingency theories offer an exciting way forward that plays to the strengths of African researchers and the relevance of African research in global scholarship. This paper illustrates a practical, step-by-step approach to contingency theory development in emerging markets. The approach will help researchers apply institutions-based view thinking to important African problems in marketing and international business.

Journal

Journal Of African BusinessTaylor & Francis

Published: Oct 1, 2020

Keywords: Contingency theory; institutions-based view; institutional theory; African emerging markets; marketing research

References