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Marinetti, markets and making our futures ourselves

Marinetti, markets and making our futures ourselves Following, and frustrating, the formative works of F. T. Marinetti, founder and fomenter of Futurism, contemporary consumers are far from overwhelmed by developments in technology and the turmoil of rapidly changing social structures, having come instead to understand, and to enjoy, such ‘future shocks’ as means of ordering and reordering their day‐to‐day lives in both shared and individual terms. Using widely recognisable yet culturally specific instances of items on offer to the public, these same trading patterns‐these communities within common speech‐are presented, against a background of multidisciplinary readings and prolific puns, as hugely flexible mechanisms, and metaphors, for the symbolic, even the biological, extension of everyday existence through the mass consumption of our industrially generated histories in tandem with our market‐led imaginings and innovations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Consumption Markets and Culture Taylor & Francis

Marinetti, markets and making our futures ourselves

Small, Robert Grafton
Consumption Markets and Culture , Volume 3 (4): 18 – Jan 1, 1999
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1477-223X
eISSN
1025-3866
DOI
10.1080/10253866.1999.9670343
Publisher site
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Abstract

Following, and frustrating, the formative works of F. T. Marinetti, founder and fomenter of Futurism, contemporary consumers are far from overwhelmed by developments in technology and the turmoil of rapidly changing social structures, having come instead to understand, and to enjoy, such ‘future shocks’ as means of ordering and reordering their day‐to‐day lives in both shared and individual terms. Using widely recognisable yet culturally specific instances of items on offer to the public, these same trading patterns‐these communities within common speech‐are presented, against a background of multidisciplinary readings and prolific puns, as hugely flexible mechanisms, and metaphors, for the symbolic, even the biological, extension of everyday existence through the mass consumption of our industrially generated histories in tandem with our market‐led imaginings and innovations.

Journal

Consumption Markets and Culture – Taylor & Francis

Published: Jan 1, 1999

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