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Marketing places and spaces

Marketing places and spaces 504 BOOK REVIEWS successful in encompassing an enlightening, educational and enjoyable diversity of subjects. The book is a winner for both its depth of research and readability. Patrick J. Holladay School of Hospitality, Sport and Tourism Management, Troy University, Brunswick Campus, USA pholladay@troy.edu © 2016, Patrick J. Holladay http://dx.doi.org/10.1080/14766825.2016.1153997 Marketing places and spaces, edited by Antónia Correia, Juergen Gnoth, Metin Kozak, and Alan Fyall, Bingley, Emerald Group Publishing Limited, 2015, 326 pp., $124.95 (hardback), ISBN 978-1-78441-940-0 Marketing places and spaces edited by Antónia Correia, Juergen Gnoth, Metin Kozak and Alan Fyall, Bingley is an interdisciplinary collection published as part of Advances in culture, tourism and hospitality research (Vol. 10) from the Advances in tourism marketing conference series. Papers included in this book broadly focus on space, place and image, highlighting a number of important issues facing tourism marketing and place promotion. This review will outline the four sections of the book below and discuss some key points and themes accord- ingly from chapters included in each section. The edited collection includes 21 chapters. Most of the chapters are case studies, offering differing conceptual perspectives with much inter- national reach. The first section (part 1) focuses on places, perspectives and http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Tourism and Cultural Change Taylor & Francis

Marketing places and spaces

Journal of Tourism and Cultural Change , Volume 15 (5): 2 – Oct 20, 2017

Marketing places and spaces

Journal of Tourism and Cultural Change , Volume 15 (5): 2 – Oct 20, 2017

Abstract

504 BOOK REVIEWS successful in encompassing an enlightening, educational and enjoyable diversity of subjects. The book is a winner for both its depth of research and readability. Patrick J. Holladay School of Hospitality, Sport and Tourism Management, Troy University, Brunswick Campus, USA pholladay@troy.edu © 2016, Patrick J. Holladay http://dx.doi.org/10.1080/14766825.2016.1153997 Marketing places and spaces, edited by Antónia Correia, Juergen Gnoth, Metin Kozak, and Alan Fyall, Bingley, Emerald Group Publishing Limited, 2015, 326 pp., $124.95 (hardback), ISBN 978-1-78441-940-0 Marketing places and spaces edited by Antónia Correia, Juergen Gnoth, Metin Kozak and Alan Fyall, Bingley is an interdisciplinary collection published as part of Advances in culture, tourism and hospitality research (Vol. 10) from the Advances in tourism marketing conference series. Papers included in this book broadly focus on space, place and image, highlighting a number of important issues facing tourism marketing and place promotion. This review will outline the four sections of the book below and discuss some key points and themes accord- ingly from chapters included in each section. The edited collection includes 21 chapters. Most of the chapters are case studies, offering differing conceptual perspectives with much inter- national reach. The first section (part 1) focuses on places, perspectives and

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Publisher
Taylor & Francis
Copyright
© 2016 Nicholas Wise
ISSN
1747-7654
eISSN
1476-6825
DOI
10.1080/14766825.2016.1180472
Publisher site
See Article on Publisher Site

Abstract

504 BOOK REVIEWS successful in encompassing an enlightening, educational and enjoyable diversity of subjects. The book is a winner for both its depth of research and readability. Patrick J. Holladay School of Hospitality, Sport and Tourism Management, Troy University, Brunswick Campus, USA pholladay@troy.edu © 2016, Patrick J. Holladay http://dx.doi.org/10.1080/14766825.2016.1153997 Marketing places and spaces, edited by Antónia Correia, Juergen Gnoth, Metin Kozak, and Alan Fyall, Bingley, Emerald Group Publishing Limited, 2015, 326 pp., $124.95 (hardback), ISBN 978-1-78441-940-0 Marketing places and spaces edited by Antónia Correia, Juergen Gnoth, Metin Kozak and Alan Fyall, Bingley is an interdisciplinary collection published as part of Advances in culture, tourism and hospitality research (Vol. 10) from the Advances in tourism marketing conference series. Papers included in this book broadly focus on space, place and image, highlighting a number of important issues facing tourism marketing and place promotion. This review will outline the four sections of the book below and discuss some key points and themes accord- ingly from chapters included in each section. The edited collection includes 21 chapters. Most of the chapters are case studies, offering differing conceptual perspectives with much inter- national reach. The first section (part 1) focuses on places, perspectives and

Journal

Journal of Tourism and Cultural ChangeTaylor & Francis

Published: Oct 20, 2017

There are no references for this article.