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Marketing the 21st Century Library: The Time is Now

Marketing the 21st Century Library: The Time is Now JOURNAL OF ACCESS SERVICES , VOL. , NO. , – REVIEWS AND REMARKS Marketing the 21st Century Library: The Time is Now, by Debra Lucas-Alfieri, Waltham, MA: Chandos, 2015. The contents of Debra Lucas-Alfieri’s book Marketing the 21st Century Library: The Time is Now strongly emphasizes the critical need for librarians to market their skills and services in order to ensure that libraries and the practice of librarianship survive. The title strongly reflects the contents and messages that are thoughtfully and thoroughly expressed in this publication. This is a very concisely written publication that is packed with valuable infor- mation clearly and eecti ff vely expressed by the author. This book is primarily focused on marketing for academic libraries. Throughout the book, the author effectively makes references to marketing for very important services in academic libraries such as interlibrary loan and reference services. These are services for which analyses, needs assessments, and marketing plans are under- taken. Sheeeff ctivelyillustrates howpromoting thevalue of libraries, alongwithpositive word of mouth, has been essential since their inception and how it’s even more important in today’s climate with tools such as Google, Summon, and other online resources provid- ing competition for library services among http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal Of Access Services Taylor & Francis

Marketing the 21st Century Library: The Time is Now

Journal Of Access Services , Volume 13 (4): 2 – Oct 1, 2016

Marketing the 21st Century Library: The Time is Now

Journal Of Access Services , Volume 13 (4): 2 – Oct 1, 2016

Abstract

JOURNAL OF ACCESS SERVICES , VOL. , NO. , – REVIEWS AND REMARKS Marketing the 21st Century Library: The Time is Now, by Debra Lucas-Alfieri, Waltham, MA: Chandos, 2015. The contents of Debra Lucas-Alfieri’s book Marketing the 21st Century Library: The Time is Now strongly emphasizes the critical need for librarians to market their skills and services in order to ensure that libraries and the practice of librarianship survive. The title strongly reflects the contents and messages that are thoughtfully and thoroughly expressed in this publication. This is a very concisely written publication that is packed with valuable infor- mation clearly and eecti ff vely expressed by the author. This book is primarily focused on marketing for academic libraries. Throughout the book, the author effectively makes references to marketing for very important services in academic libraries such as interlibrary loan and reference services. These are services for which analyses, needs assessments, and marketing plans are under- taken. Sheeeff ctivelyillustrates howpromoting thevalue of libraries, alongwithpositive word of mouth, has been essential since their inception and how it’s even more important in today’s climate with tools such as Google, Summon, and other online resources provid- ing competition for library services among

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Publisher
Taylor & Francis
Copyright
Published with license by Taylor & Francis © 2016 Dana Von Berg
ISSN
1536-7975
eISSN
1536-7967
DOI
10.1080/15367967.2016.1232168
Publisher site
See Article on Publisher Site

Abstract

JOURNAL OF ACCESS SERVICES , VOL. , NO. , – REVIEWS AND REMARKS Marketing the 21st Century Library: The Time is Now, by Debra Lucas-Alfieri, Waltham, MA: Chandos, 2015. The contents of Debra Lucas-Alfieri’s book Marketing the 21st Century Library: The Time is Now strongly emphasizes the critical need for librarians to market their skills and services in order to ensure that libraries and the practice of librarianship survive. The title strongly reflects the contents and messages that are thoughtfully and thoroughly expressed in this publication. This is a very concisely written publication that is packed with valuable infor- mation clearly and eecti ff vely expressed by the author. This book is primarily focused on marketing for academic libraries. Throughout the book, the author effectively makes references to marketing for very important services in academic libraries such as interlibrary loan and reference services. These are services for which analyses, needs assessments, and marketing plans are under- taken. Sheeeff ctivelyillustrates howpromoting thevalue of libraries, alongwithpositive word of mouth, has been essential since their inception and how it’s even more important in today’s climate with tools such as Google, Summon, and other online resources provid- ing competition for library services among

Journal

Journal Of Access ServicesTaylor & Francis

Published: Oct 1, 2016

There are no references for this article.