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New organizational forms within the aquaculture industry: The fish‐farming enterprise as a ‘virtual’ organization

New organizational forms within the aquaculture industry: The fish‐farming enterprise as a... Abstract The international aquaculture industry is characterized by a global integration process with increasing competition across borders and continents. The rapid development of technology, the extended market rivalry due to new firm entries, and the elevation of quality standards in the international seafood market place a heavy strain on the strategy development process of aquaculture enterprises. In this article, we focus on the ties between strategic positioning in the market and the organizational configuration of the firm. The virtual organization is introduced as an organizational form for a dynamic fish‐farming enterprise. A virtual organization is characterized by flexible borders, emphasis on external cooperative relations and networks instead of ownership integration, and norm‐based relational contracts as focal governance mechanism. The results from an in‐depth, longitudinal study of a Norwegian fish farming enterprise are presented. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Aquaculture Economics & Management Taylor & Francis

New organizational forms within the aquaculture industry: The fish‐farming enterprise as a ‘virtual’ organization

Aquaculture Economics & Management , Volume 3 (2): 16 – Aug 1, 1999
16 pages

New organizational forms within the aquaculture industry: The fish‐farming enterprise as a ‘virtual’ organization

Abstract

Abstract The international aquaculture industry is characterized by a global integration process with increasing competition across borders and continents. The rapid development of technology, the extended market rivalry due to new firm entries, and the elevation of quality standards in the international seafood market place a heavy strain on the strategy development process of aquaculture enterprises. In this article, we focus on the ties between strategic positioning in the market and the...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1551-8663
eISSN
1365-7305
DOI
10.1080/13657309909380238
Publisher site
See Article on Publisher Site

Abstract

Abstract The international aquaculture industry is characterized by a global integration process with increasing competition across borders and continents. The rapid development of technology, the extended market rivalry due to new firm entries, and the elevation of quality standards in the international seafood market place a heavy strain on the strategy development process of aquaculture enterprises. In this article, we focus on the ties between strategic positioning in the market and the organizational configuration of the firm. The virtual organization is introduced as an organizational form for a dynamic fish‐farming enterprise. A virtual organization is characterized by flexible borders, emphasis on external cooperative relations and networks instead of ownership integration, and norm‐based relational contracts as focal governance mechanism. The results from an in‐depth, longitudinal study of a Norwegian fish farming enterprise are presented.

Journal

Aquaculture Economics & ManagementTaylor & Francis

Published: Aug 1, 1999

Keywords: aquaculture; competition; management; organizational form; strategy

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