Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Organizational Social Media Accounts: Moving Toward Listening Competency

Organizational Social Media Accounts: Moving Toward Listening Competency Researchers apply Bodie, St. Cyr, Pence, Rold, and Honeycutt’s (2012) model of listening competency to social media messaging for organizations. The article provides examples of how organizations and their social media managers, as de facto “listening agents,” can incorporate important verbal listening behaviors that represent active-empathic listening—pertinent responses, elaboration, offering advice and opinions, and answering and asking questions—into their social media profiles. In addition, guidance is provided to social media managers and organizations for how to adopt listening skills that will foster dialogue between organizations and their online publics. Potential areas for future research are also examined. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Listening Taylor & Francis

Organizational Social Media Accounts: Moving Toward Listening Competency

Organizational Social Media Accounts: Moving Toward Listening Competency

International Journal of Listening , Volume 32 (2): 14 – May 4, 2018

Abstract

Researchers apply Bodie, St. Cyr, Pence, Rold, and Honeycutt’s (2012) model of listening competency to social media messaging for organizations. The article provides examples of how organizations and their social media managers, as de facto “listening agents,” can incorporate important verbal listening behaviors that represent active-empathic listening—pertinent responses, elaboration, offering advice and opinions, and answering and asking questions—into their social media profiles. In addition, guidance is provided to social media managers and organizations for how to adopt listening skills that will foster dialogue between organizations and their online publics. Potential areas for future research are also examined.

Loading next page...
 
/lp/taylor-francis/organizational-social-media-accounts-moving-toward-listening-BHvmceOW1k

References (61)

Publisher
Taylor & Francis
Copyright
Copyright © International Listening Association
ISSN
1932-586X
eISSN
1090-4018
DOI
10.1080/10904018.2017.1330658
Publisher site
See Article on Publisher Site

Abstract

Researchers apply Bodie, St. Cyr, Pence, Rold, and Honeycutt’s (2012) model of listening competency to social media messaging for organizations. The article provides examples of how organizations and their social media managers, as de facto “listening agents,” can incorporate important verbal listening behaviors that represent active-empathic listening—pertinent responses, elaboration, offering advice and opinions, and answering and asking questions—into their social media profiles. In addition, guidance is provided to social media managers and organizations for how to adopt listening skills that will foster dialogue between organizations and their online publics. Potential areas for future research are also examined.

Journal

International Journal of ListeningTaylor & Francis

Published: May 4, 2018

There are no references for this article.