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Positioning an Emerging Wine Route in the Niagara Region

Positioning an Emerging Wine Route in the Niagara Region Summary The Niagara Region is not only home to Niagara Falls but also home to an emerging wine route with more than 50 wineries. The Niagara Wine Route has two distinct clusters. The wineries in the east are in the tourist town of Niagara-on-the-Lake, which receives many international visitors while the wineries in the west are not typically on a tourist route and receive more domestic tourists. Through the results of a visitor survey at eight wineries, the paper will illustrate the different markets visiting the Niagara Wine Route and suggests possible implications for marketing strategies for this emerging wine route. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal Of Travel & Tourism Marketing Taylor & Francis

Positioning an Emerging Wine Route in the Niagara Region

Positioning an Emerging Wine Route in the Niagara Region

Journal Of Travel & Tourism Marketing , Volume 14 (3-4): 16 – Nov 18, 2003

Abstract

Summary The Niagara Region is not only home to Niagara Falls but also home to an emerging wine route with more than 50 wineries. The Niagara Wine Route has two distinct clusters. The wineries in the east are in the tourist town of Niagara-on-the-Lake, which receives many international visitors while the wineries in the west are not typically on a tourist route and receive more domestic tourists. Through the results of a visitor survey at eight wineries, the paper will illustrate the different markets visiting the Niagara Wine Route and suggests possible implications for marketing strategies for this emerging wine route.

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References (25)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1540-7306
eISSN
1054-8408
DOI
10.1300/J073v14n03_04
Publisher site
See Article on Publisher Site

Abstract

Summary The Niagara Region is not only home to Niagara Falls but also home to an emerging wine route with more than 50 wineries. The Niagara Wine Route has two distinct clusters. The wineries in the east are in the tourist town of Niagara-on-the-Lake, which receives many international visitors while the wineries in the west are not typically on a tourist route and receive more domestic tourists. Through the results of a visitor survey at eight wineries, the paper will illustrate the different markets visiting the Niagara Wine Route and suggests possible implications for marketing strategies for this emerging wine route.

Journal

Journal Of Travel & Tourism MarketingTaylor & Francis

Published: Nov 18, 2003

Keywords: Niagara; wine tourism; marketing; visitor survey

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