Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Producing and consuming arts: A marketing perspective

Producing and consuming arts: A marketing perspective Consumption Markets & Culture Vol. 12, No. 3, September 2009, 203–207 EDITORIAL Taylor and Francis GCMC_A_406494.sgm 10.1080/10253860903063212 Consumption, Markets and Culture 1025-3866 (print)/1477-223X (online) Original Article 2009 Taylor & Francis 12 3 000000September 2009 FinolaKerrigan Finola.kerrigan@kcl.ac.uk There has recently been a growing concern with the cultural and creative industries in the UK and elsewhere. Governments, recognizing the potential of these industries, have begun to foster an environment in which creativity and culture can blossom, contribute to the economy and generate social change. In many countries, cultural policy has moved from viewing the arts in terms of the funding and administration of certain kinds of artistic and heritage culture to viewing them as a tool for social inclu- sion, community development and urban regeneration. At the same time, businesses and corporations have moved to take advantage of different kinds of corporate social opportunities offered by the arts. They sponsor art events, open their own art galleries, associate their products with cultural offerings in different ways and have become major players in the arts market. The Internet enables artists to communicate their work directly to consumers – some even give it away free – and helps consumers to form social networks http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Consumption Markets and Culture Taylor & Francis

Producing and consuming arts: A marketing perspective

Download PDF
5 pages

Loading next page...
 
/lp/taylor-francis/producing-and-consuming-arts-a-marketing-perspective-KCtK9xaES3

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1477-223X
eISSN
1025-3866
DOI
10.1080/10253860903063212
Publisher site
See Article on Publisher Site

Abstract

Consumption Markets & Culture Vol. 12, No. 3, September 2009, 203–207 EDITORIAL Taylor and Francis GCMC_A_406494.sgm 10.1080/10253860903063212 Consumption, Markets and Culture 1025-3866 (print)/1477-223X (online) Original Article 2009 Taylor & Francis 12 3 000000September 2009 FinolaKerrigan Finola.kerrigan@kcl.ac.uk There has recently been a growing concern with the cultural and creative industries in the UK and elsewhere. Governments, recognizing the potential of these industries, have begun to foster an environment in which creativity and culture can blossom, contribute to the economy and generate social change. In many countries, cultural policy has moved from viewing the arts in terms of the funding and administration of certain kinds of artistic and heritage culture to viewing them as a tool for social inclu- sion, community development and urban regeneration. At the same time, businesses and corporations have moved to take advantage of different kinds of corporate social opportunities offered by the arts. They sponsor art events, open their own art galleries, associate their products with cultural offerings in different ways and have become major players in the arts market. The Internet enables artists to communicate their work directly to consumers – some even give it away free – and helps consumers to form social networks

Journal

Consumption Markets and Culture – Taylor & Francis

Published: Sep 1, 2009

There are no references for this article.