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Relationship between cross-cultural attitudes and attitudes toward the foreign language study of tourism majors: the South Korean Case

Relationship between cross-cultural attitudes and attitudes toward the foreign language study of... Cross-cultural attitudes are gaining more importance as contacts between people from different cultures are increasing in a globalized world. This is particularly the case and relevant for the tourism industry. The major purpose of this study is to investigate the relationship between cross-cultural attitudes and the attitudes toward foreign language within the tourism education context. An empirical study of 482 tourism students in South Korea revealed that cross-cultural attitudes had significant associations with attitudes toward studying a foreign language. Specifically, the ‘integrative attitude’, among the three types of attitudes toward foreign language study, showed the highest relationship with the ‘cross-cultural attitude’, being followed by the ‘intrinsically motivated attitude’. However, the ‘instrumental attitude’ showed no significant relationship. Based on these findings, a need to approach language study from cultural perspectives is emphasized, suggesting a provision of programs and activities inspiring direct and indirect contacts with foreign cultures and people. The integration of cultural aspects of the tourism industry into foreign language study was also discussed in this context. Finally, the study's results were compared with those of previous studies and a tentative generalization that foreign language study has an effect in reducing social distance was proposed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Tourism and Cultural Change Taylor & Francis

Relationship between cross-cultural attitudes and attitudes toward the foreign language study of tourism majors: the South Korean Case

Min, Changkee; Kim, Hyunduk
Journal of Tourism and Cultural Change , Volume 11 (1-2): 17 – Jun 1, 2013
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References (82)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1747-7654
eISSN
1476-6825
DOI
10.1080/14766825.2013.801486
Publisher site
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Abstract

Cross-cultural attitudes are gaining more importance as contacts between people from different cultures are increasing in a globalized world. This is particularly the case and relevant for the tourism industry. The major purpose of this study is to investigate the relationship between cross-cultural attitudes and the attitudes toward foreign language within the tourism education context. An empirical study of 482 tourism students in South Korea revealed that cross-cultural attitudes had significant associations with attitudes toward studying a foreign language. Specifically, the ‘integrative attitude’, among the three types of attitudes toward foreign language study, showed the highest relationship with the ‘cross-cultural attitude’, being followed by the ‘intrinsically motivated attitude’. However, the ‘instrumental attitude’ showed no significant relationship. Based on these findings, a need to approach language study from cultural perspectives is emphasized, suggesting a provision of programs and activities inspiring direct and indirect contacts with foreign cultures and people. The integration of cultural aspects of the tourism industry into foreign language study was also discussed in this context. Finally, the study's results were compared with those of previous studies and a tentative generalization that foreign language study has an effect in reducing social distance was proposed.

Journal

Journal of Tourism and Cultural Change – Taylor & Francis

Published: Jun 1, 2013

Keywords: cross-cultural attitude; worldmindedness; social distance; foreign language; integrative attitude; instrumental attitude

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