Representativeness and Authenticity in African Craft Exports

Abstract

Abstract African countries face opportunities for the export of cultural products. Demand for these products has increased in recent years and has found distribution outlets via American and European mass retailers. The potential for African countries to exploit demand for locally produced crafts and cultural products depends critically on their ability to anticipate and respond to the market. This paper compares and contrasts craft production in Kenya and in Ghana in order to analyze the...