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- Publisher
- Taylor & Francis
- Copyright
- Copyright Taylor & Francis Group, LLC
- ISSN
- 1477-223X
- eISSN
- 1025-3866
- DOI
- 10.1080/10253866.2011.562021
- Publisher site
- See Article on Publisher Site
Abstract
In this auto‐ethnography, the author recounts a day spent at Graceland with other consumer researchers. During the tour, the author attends to a specialized set of details about Graceland Mansion that both reflects and amplifies his interior state. Biographical details of Elvis’s life are attended to in similar fashion, forming a narrative of shame, alienation, and despair. After the tour, the author is prompted to confront details of his own life that may account for this perspective. A chance meeting with a merchant, followed by a deliberate act of consumption, prove liberatory for the author, enabling him to complete an angst‐filled legal assignment, then begin writing this paper.
Journal
Consumption Markets and Culture – Taylor & Francis
Published: Jun 1, 2011
Keywords: Bakhtin; dialogic imagination; heteroglossia; psychoanalytic literary theory; Southern Gothic; body image; clothing; liberatory postmodernism