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Strategic marketing in tourism services

Strategic marketing in tourism services 280 Book Reviews sustainability. The book serves as an informative reading for undergraduate subjects such as Urban Tourism in general and Cultural Tourism in particular. It can also be a nice reference book in conducting field research for post-graduate subject such as Qualitative Research Methods. Overall, this book is well written, rich in its content, and thought-provoking in its arguments. Lecturers will find the book offering some enlightening teaching pedagogical ideas and informative and interesting teaching materials. Researchers may also find meth- odology presented in Chapters 3, 4, 9 and 13 useful when conducting tourism destination image study, field research and semiotic analysis. References Cheong, S., & Miller, M. L. (2000). Power and tourism: A Foucaulidan observation. Annals of Tourism Research, 27(2), 371–390. Jenkins, O. H. (2003). Photography and travel brochures: The circle of representation. Tourism Geographies, 5(3), 305–328. Pan, S., Lee, J., & Tsai, H. (2014). Travel photos: Motivations, image dimensions, and affective qualities of places. Tourism Management, 40,59–69. Pritchard, A., & Morgan, N. (2006). Hotel Babylon? Exploring hotels as liminal sites of transition and transgression. Tourism Management, 27(5), 762–772. Steve Pan School of Hotel and Tourism Management The Hong Kong Polytechnic University, Hong Kong steve.pan@polyu.edu.hk © 2014, http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Tourism and Cultural Change Taylor & Francis

Strategic marketing in tourism services

Journal of Tourism and Cultural Change , Volume 13 (3): 4 – Jul 3, 2015
4 pages

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References (2)

Publisher
Taylor & Francis
Copyright
© 2014, Qi Yan
ISSN
1747-7654
eISSN
1476-6825
DOI
10.1080/14766825.2014.928086
Publisher site
See Article on Publisher Site

Abstract

280 Book Reviews sustainability. The book serves as an informative reading for undergraduate subjects such as Urban Tourism in general and Cultural Tourism in particular. It can also be a nice reference book in conducting field research for post-graduate subject such as Qualitative Research Methods. Overall, this book is well written, rich in its content, and thought-provoking in its arguments. Lecturers will find the book offering some enlightening teaching pedagogical ideas and informative and interesting teaching materials. Researchers may also find meth- odology presented in Chapters 3, 4, 9 and 13 useful when conducting tourism destination image study, field research and semiotic analysis. References Cheong, S., & Miller, M. L. (2000). Power and tourism: A Foucaulidan observation. Annals of Tourism Research, 27(2), 371–390. Jenkins, O. H. (2003). Photography and travel brochures: The circle of representation. Tourism Geographies, 5(3), 305–328. Pan, S., Lee, J., & Tsai, H. (2014). Travel photos: Motivations, image dimensions, and affective qualities of places. Tourism Management, 40,59–69. Pritchard, A., & Morgan, N. (2006). Hotel Babylon? Exploring hotels as liminal sites of transition and transgression. Tourism Management, 27(5), 762–772. Steve Pan School of Hotel and Tourism Management The Hong Kong Polytechnic University, Hong Kong steve.pan@polyu.edu.hk © 2014,

Journal

Journal of Tourism and Cultural ChangeTaylor & Francis

Published: Jul 3, 2015

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