Abstract

PSYCHOLOGICAL INQUIRY 2018, VOL. 29, NO. 4, 203–207 https://doi.org/10.1080/1047840X.2018.1537328 a b Pablo Brinol and Richard E. Petty a b Department of Psychology, Universidad Aut onoma de Madrid, Madrid, Spain; Department of Psychology, Ohio State University, Columbus, Ohio The target article by Dalege, Borsboom, van Harreveld, and development of the theory. In this comment we use these van der Maas (this issue) presents an attitude entropy frame- criteria to explain own view of the utility of this new theory. For starters, we wondered about the core emphasis on work (AEF) as a general theory of individual attitudes. the natural state of attitudes as being inconsistent and Before turning to some points of issue with the framework, unstable. If by this, the authors simply mean that no attitude it is important to note that there is a lot to like about the is perfectly consistent and completely invariant over time, proposed model. For example, the model focuses on under- then we agree. However, attitudes would not be very useful standing changes in attitudes that are assessed with both if they were highly inconsistent and always changing. To explicit and implicit measures. Other important aspects are emphasize the inconsistency and instability of