Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The golden ties that bind: boundary crossing in diasporic Hindu wedding ritual

The golden ties that bind: boundary crossing in diasporic Hindu wedding ritual The interpretive research in this article goes beyond considering how diasporic consumers cross borders between home and host cultures, to examine how they cross boundaries within their home culture. In keeping with ethno-consumerism, the authors utilize Hindu meaning categories of sacredness, purity, and auspiciousness to examine the wedding ritual among diasporic Hindus. The authors unpack the transformation of outsider fiancées into insider daughters to show how gold is employed to separate, link, and cross boundaries in extended families. This article demonstrates the agency of the relationships between the gold and its givers, in collectively co-creating an aesthetic subject who is a visual representation of a daughter embedded into the collective self of the extended family. In doing so, the authors demonstrate how diasporic Hindus utilize the cultural code of gold to shape and reaffirm collective identity. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Consumption Markets and Culture Taylor & Francis

The golden ties that bind: boundary crossing in diasporic Hindu wedding ritual

21 pages

Loading next page...
 
/lp/taylor-francis/the-golden-ties-that-bind-boundary-crossing-in-diasporic-hindu-wedding-mzBUw7uh5m

References (46)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1477-223X
eISSN
1025-3866
DOI
10.1080/10253866.2011.574826
Publisher site
See Article on Publisher Site

Abstract

The interpretive research in this article goes beyond considering how diasporic consumers cross borders between home and host cultures, to examine how they cross boundaries within their home culture. In keeping with ethno-consumerism, the authors utilize Hindu meaning categories of sacredness, purity, and auspiciousness to examine the wedding ritual among diasporic Hindus. The authors unpack the transformation of outsider fiancées into insider daughters to show how gold is employed to separate, link, and cross boundaries in extended families. This article demonstrates the agency of the relationships between the gold and its givers, in collectively co-creating an aesthetic subject who is a visual representation of a daughter embedded into the collective self of the extended family. In doing so, the authors demonstrate how diasporic Hindus utilize the cultural code of gold to shape and reaffirm collective identity.

Journal

Consumption Markets and CultureTaylor & Francis

Published: Sep 1, 2011

Keywords: Hindu; gold; boundary; wedding; ritual

There are no references for this article.