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The impact of artificial intelligence and employee service quality on customer satisfaction and loyalty

The impact of artificial intelligence and employee service quality on customer satisfaction and... The study discusses artificial intelligence (AI) – powered applications as a commercial service with a focus on the hotel industry. This research is approached from the customers’ perspective and examines how AI and employee service quality influence customer satisfaction and loyalty. The study was conducted in multiple hotels in Portugal and focused on departure guests who had experienced both AI and employee services associated with the surveyed hotels. The results show that both AI and employee service quality explain significant variances in overall service quality assessment as well as customer satisfaction and loyalty. However, only certain service quality dimensions made unique variances in the outcomes of interest. When regressing both AI and employee service quality in the same equation, AI becomes negative and insignificant. This study contributes to the AI and customer loyalty research. The findings of this study have financial implications for hotels and provide insights into optimal resource allocation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal Of Hospitality Marketing & Management Taylor & Francis

The impact of artificial intelligence and employee service quality on customer satisfaction and loyalty

The impact of artificial intelligence and employee service quality on customer satisfaction and loyalty

Journal Of Hospitality Marketing & Management , Volume 29 (7): 18 – Oct 2, 2020

Abstract

The study discusses artificial intelligence (AI) – powered applications as a commercial service with a focus on the hotel industry. This research is approached from the customers’ perspective and examines how AI and employee service quality influence customer satisfaction and loyalty. The study was conducted in multiple hotels in Portugal and focused on departure guests who had experienced both AI and employee services associated with the surveyed hotels. The results show that both AI and employee service quality explain significant variances in overall service quality assessment as well as customer satisfaction and loyalty. However, only certain service quality dimensions made unique variances in the outcomes of interest. When regressing both AI and employee service quality in the same equation, AI becomes negative and insignificant. This study contributes to the AI and customer loyalty research. The findings of this study have financial implications for hotels and provide insights into optimal resource allocation.

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References (38)

Publisher
Taylor & Francis
Copyright
© 2020 Taylor & Francis Group, LLC
ISSN
1936-8631
eISSN
1936-8623
DOI
10.1080/19368623.2020.1722304
Publisher site
See Article on Publisher Site

Abstract

The study discusses artificial intelligence (AI) – powered applications as a commercial service with a focus on the hotel industry. This research is approached from the customers’ perspective and examines how AI and employee service quality influence customer satisfaction and loyalty. The study was conducted in multiple hotels in Portugal and focused on departure guests who had experienced both AI and employee services associated with the surveyed hotels. The results show that both AI and employee service quality explain significant variances in overall service quality assessment as well as customer satisfaction and loyalty. However, only certain service quality dimensions made unique variances in the outcomes of interest. When regressing both AI and employee service quality in the same equation, AI becomes negative and insignificant. This study contributes to the AI and customer loyalty research. The findings of this study have financial implications for hotels and provide insights into optimal resource allocation.

Journal

Journal Of Hospitality Marketing & ManagementTaylor & Francis

Published: Oct 2, 2020

Keywords: Artificial intelligence; service quality; customer loyalty; hotels

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