Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The Political is Personal: Analyzing the Presidential Primary Debate Performances of Hillary Clinton and Michele Bachmann

The Political is Personal: Analyzing the Presidential Primary Debate Performances of Hillary... This study draws attention to presidential primary debates, and particularly to those in which women candidates are beginning to play a more pivotal role. In this content analysis we compared debate performances of Hillary Clinton and Michele Bachmann. Gendered communication strategies were examined to determine if women and men candidates differed in their performances during primary presidential debates. The study found party superseded gender in determining references to war, and Representative Bachmann employed personal experience more than Clinton, Democratic men, and Republican men. The lack of uniform influence on rhetorical choices suggests confounding factors that dictate candidate message construction, such as battles over political party identity. The potential implications for rhetorical strategies and gender within United States presidentiality are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Argumentation and Advocacy Taylor & Francis

The Political is Personal: Analyzing the Presidential Primary Debate Performances of Hillary Clinton and Michele Bachmann

Greenwood, Molly M.; Coker, Calvin R.
Argumentation and Advocacy , Volume 52 (3): 16 – Jan 1, 2016
Download PDF

The Political is Personal: Analyzing the Presidential Primary Debate Performances of Hillary Clinton and Michele Bachmann

Abstract

This study draws attention to presidential primary debates, and particularly to those in which women candidates are beginning to play a more pivotal role. In this content analysis we compared debate performances of Hillary Clinton and Michele Bachmann. Gendered communication strategies were examined to determine if women and men candidates differed in their performances during primary presidential debates. The study found party superseded gender in determining references to war, and...
Loading next page...
 
/lp/taylor-francis/the-political-is-personal-analyzing-the-presidential-primary-debate-LeiADHhgXX
Publisher
Taylor & Francis
Copyright
© 2016 Taylor and Francis Group, LLC
ISSN
2576-8476
eISSN
1051-1431
DOI
10.1080/00028533.2016.11821868
Publisher site
See Article on Publisher Site

Abstract

This study draws attention to presidential primary debates, and particularly to those in which women candidates are beginning to play a more pivotal role. In this content analysis we compared debate performances of Hillary Clinton and Michele Bachmann. Gendered communication strategies were examined to determine if women and men candidates differed in their performances during primary presidential debates. The study found party superseded gender in determining references to war, and Representative Bachmann employed personal experience more than Clinton, Democratic men, and Republican men. The lack of uniform influence on rhetorical choices suggests confounding factors that dictate candidate message construction, such as battles over political party identity. The potential implications for rhetorical strategies and gender within United States presidentiality are discussed.

Journal

Argumentation and Advocacy – Taylor & Francis

Published: Jan 1, 2016

Keywords: women candidates; presidential primary debates; feminine style; masculine style

References

  • A gendered influence in campaign debates? Analysis of mixed-gender United States Senate and Gubernatorial debates
  • The effects of message theme, policy explicitness and candidate gender
  • A “feminine style” in women's political discourse: An exploratory essay
  • Women as political communication sources and audiences
  • The rhetoric of women's liberation: An oxymoron
  • “Feminine style” and political judgment in the rhetoric of Ann Richards
  • Running as a woman: Gender stereotyping in political campaigns
  • The sport/war metaphor: Hegemonic masculinity, the Persian Gulf War, and the new world order
  • Feminine style in presidential debate discourse, 1960–2000
  • Political campaign debates
  • The first—and last—woman standing: Hillaiy Rodham Clinton's presidential primary debate performance
  • Post-feminism and popular culture: Bridget Jones and the new gender regime
  • U.S. television's ‘mean world’ for white women: The portrayal of gender and race on fictional crime dramas
  • Gendered politics and presidential image construction: A reassessment of the “feminine style.”
  • An “Improbable Leap”: A content analysis of newspaper coverage of Hillary Clinton's transition from first lady to Senate candidate
  • The 1984 vice-presidential debate: A case study of female and male framing in political campaigns
  • The Democrats' First 2008 Presidential Debate
  • Winning presidential debates: An analysis of criteria influencing audience response