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Understanding participants’ motivation and willingness to pay for joining ecotourism training courses in Hong Kong

Understanding participants’ motivation and willingness to pay for joining ecotourism training... Ecotourism has developed rapidly in recent decades. Many ecotourism-related vocational training has been organized to train and prepare qualified personnel for this special tourism industry niche. This paper investigates participants’ motivations to enroll in ecotourism vocational training courses in Hong Kong. The results of the study indicated that three motivational factors, namely, career facilitation, knowledge enhancement and social interaction, motivated participants to enroll in ecotourism vocational training courses. The training participants indicated that knowledge enhancement and career facilitation were the most and the least important motives, respectively. This result indicated a significant difference from the motivations of other vocational training participants. In addition, the findings revealed that social interaction was also a vital motive for the participants and has been seldom identified in previous studies. This study's findings offer important information for ecotourism vocational training organizers as they re-design training course content and fine tune their marketing strategies to attract potential participants. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asian Geographer Taylor & Francis

Understanding participants’ motivation and willingness to pay for joining ecotourism training courses in Hong Kong

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Understanding participants’ motivation and willingness to pay for joining ecotourism training courses in Hong Kong

Abstract

Ecotourism has developed rapidly in recent decades. Many ecotourism-related vocational training has been organized to train and prepare qualified personnel for this special tourism industry niche. This paper investigates participants’ motivations to enroll in ecotourism vocational training courses in Hong Kong. The results of the study indicated that three motivational factors, namely, career facilitation, knowledge enhancement and social interaction, motivated participants to enroll in...
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Publisher
Taylor & Francis
Copyright
© 2016 Hong Kong Geographical Association
ISSN
2158-1762
eISSN
1022-5706
DOI
10.1080/10225706.2016.1158117
Publisher site
See Article on Publisher Site

Abstract

Ecotourism has developed rapidly in recent decades. Many ecotourism-related vocational training has been organized to train and prepare qualified personnel for this special tourism industry niche. This paper investigates participants’ motivations to enroll in ecotourism vocational training courses in Hong Kong. The results of the study indicated that three motivational factors, namely, career facilitation, knowledge enhancement and social interaction, motivated participants to enroll in ecotourism vocational training courses. The training participants indicated that knowledge enhancement and career facilitation were the most and the least important motives, respectively. This result indicated a significant difference from the motivations of other vocational training participants. In addition, the findings revealed that social interaction was also a vital motive for the participants and has been seldom identified in previous studies. This study's findings offer important information for ecotourism vocational training organizers as they re-design training course content and fine tune their marketing strategies to attract potential participants.

Journal

Asian Geographer – Taylor & Francis

Published: Jan 2, 2016

Keywords: Ecotourism training; motivation; willingness to pay; ecotourism guide; Hong Kong

References

  • Intensive Tour Guide Training in Regional Australia: An Analysis of the Savannah Guides Organisation and Professional Development Schools
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  • From a Hiking Sharing Website to Be a Real Business: A Success Story of Hong Kong Ecotourism Operator
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  • Understanding Geopark Visitors’ Preferences and Willingness to Pay for Global Geopark Management and Conservation
  • Improving Ecotourism Practice to Enhance Protected Area Management in Hong Kong
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