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Using Stakeholders' Views: A Social Science Methodology for the Inclusive Design of Environmental Communications

Using Stakeholders' Views: A Social Science Methodology for the Inclusive Design of... Environmental education and communications may not be received openly by some audiences on the grounds that content represents only one perspective on an issue. Accordingly there is increasing appreciation of the need to recognize and include diverse groups' perspectives when designing environmental communications in order to reach and affect broad audiences with differing backgrounds and beliefs. This article describes a research methodology developed in response to these needs that was applied in a project to create a master plan for wetlands education in the Greater Great Salt Lake ecosystem. The research design uses focus group and social research survey methods to gather information about the diverse perspectives held by stakeholder groups and the general public, as well as their knowledge of and attitudes toward a contentious natural resource issue. The information can be used to determine what environmental communication messages need to be developed and how best to deliver them. The methodology described can be used for the inclusive development of environmental communications that have the potential to affect diverse audiences. [environmental education, environmental communication, stakeholder, wetland education, public involvement] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Applied Environmental Education & Communication Taylor & Francis

Using Stakeholders' Views: A Social Science Methodology for the Inclusive Design of Environmental Communications

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Using Stakeholders' Views: A Social Science Methodology for the Inclusive Design of Environmental Communications

Abstract

Environmental education and communications may not be received openly by some audiences on the grounds that content represents only one perspective on an issue. Accordingly there is increasing appreciation of the need to recognize and include diverse groups' perspectives when designing environmental communications in order to reach and affect broad audiences with differing backgrounds and beliefs. This article describes a research methodology developed in response to these needs that...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1533-0389
eISSN
1533-015X
DOI
10.1080/15330150590910701
Publisher site
See Article on Publisher Site

Abstract

Environmental education and communications may not be received openly by some audiences on the grounds that content represents only one perspective on an issue. Accordingly there is increasing appreciation of the need to recognize and include diverse groups' perspectives when designing environmental communications in order to reach and affect broad audiences with differing backgrounds and beliefs. This article describes a research methodology developed in response to these needs that was applied in a project to create a master plan for wetlands education in the Greater Great Salt Lake ecosystem. The research design uses focus group and social research survey methods to gather information about the diverse perspectives held by stakeholder groups and the general public, as well as their knowledge of and attitudes toward a contentious natural resource issue. The information can be used to determine what environmental communication messages need to be developed and how best to deliver them. The methodology described can be used for the inclusive development of environmental communications that have the potential to affect diverse audiences. [environmental education, environmental communication, stakeholder, wetland education, public involvement]

Journal

Applied Environmental Education & Communication – Taylor & Francis

Published: Feb 23, 2005

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