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How to Measure Alignment in Perceptions of Brand Personality Within Online Communities: Interdisciplinary Insights

How to Measure Alignment in Perceptions of Brand Personality Within Online Communities:... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Interactive Marketing Unpaywall

How to Measure Alignment in Perceptions of Brand Personality Within Online Communities: Interdisciplinary Insights

Journal of Interactive MarketingAug 1, 2016
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Publisher
Unpaywall
ISSN
1094-9968
DOI
10.1016/j.intmar.2015.12.004
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Interactive MarketingUnpaywall

Published: Aug 1, 2016

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