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Paying positive to go negative: Advertisers׳ competition and media reports

Paying positive to go negative: Advertisers׳ competition and media reports http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Economic Review Unpaywall

Paying positive to go negative: Advertisers׳ competition and media reports

European Economic ReviewApr 1, 2016
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Publisher
Unpaywall
ISSN
0014-2921
DOI
10.1016/j.euroecorev.2016.01.005
Publisher site
See Article on Publisher Site

Abstract

Journal

European Economic ReviewUnpaywall

Published: Apr 1, 2016

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