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The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement

The effects of match-ups on the consumer attitudes toward internet celebrities and their live... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Retailing and Consumer Services Unpaywall

The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement

Journal of Retailing and Consumer ServicesJan 1, 2020

The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement

Journal of Retailing and Consumer ServicesJan 1, 2020

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Publisher
Unpaywall
ISSN
0969-6989
DOI
10.1016/j.jretconser.2019.101934
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Retailing and Consumer ServicesUnpaywall

Published: Jan 1, 2020

There are no references for this article.