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Alcohol Promotional Clothing Items and Alcohol Use by University Students

Alcohol Promotional Clothing Items and Alcohol Use by University Students The purpose of this study was to examine ownership, visibility, and association with alcohol use of alcohol promotional clothing items (APCIs). Participants were 180 male and 140 female university students; 96.3% had tried drinking alcohol. Almost 45% of participants owned an APCI with t‐shirts and hats being the most commonly owned items. Participants who owned APCIs differed in alcohol use from non‐owners. Participants who had received an APCI from their parents were likely to perceive that their parents approved of them drinking. The presence of alcohol promotional clothing items contributes to the already saturated pro‐drinking social context prevalent on college campuses. Empirical studies establishing a link between alcohol use and APCIs can support proposals to restrict production and distribution of APCIs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Analyses of Social Issues & Public Policy Wiley

Alcohol Promotional Clothing Items and Alcohol Use by University Students

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Publisher
Wiley
Copyright
Copyright © 2004 Wiley Subscription Services, Inc., A Wiley Company
ISSN
1529-7489
eISSN
1530-2415
DOI
10.1111/j.1530-2415.2004.00035.x
Publisher site
See Article on Publisher Site

Abstract

The purpose of this study was to examine ownership, visibility, and association with alcohol use of alcohol promotional clothing items (APCIs). Participants were 180 male and 140 female university students; 96.3% had tried drinking alcohol. Almost 45% of participants owned an APCI with t‐shirts and hats being the most commonly owned items. Participants who owned APCIs differed in alcohol use from non‐owners. Participants who had received an APCI from their parents were likely to perceive that their parents approved of them drinking. The presence of alcohol promotional clothing items contributes to the already saturated pro‐drinking social context prevalent on college campuses. Empirical studies establishing a link between alcohol use and APCIs can support proposals to restrict production and distribution of APCIs.

Journal

Analyses of Social Issues & Public Policy – Wiley

Published: Dec 1, 2004

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