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An Integrated Approach to Consumer Decision Making for Budget City Breaks: the Role of Emotion

An Integrated Approach to Consumer Decision Making for Budget City Breaks: the Role of Emotion ABSTRACT The short break market has been neglected from the perspective of consumer decision making (CDM) research despite its economic importance for many destinations. This study examines CDM in the budget city break market; it examines the interrelationship between the key constructs of price, quality, involvement, emotions and attitude in relation to consumer purchasing, repurchasing and recommendation. Emotions were found to have a significant influence on CDM for budget city breaks, their impact varied on the basis of decision type and market segment, and the number of relevant dimensions increased with the complexity of decisions. Copyright © 2011 John Wiley & Sons, Ltd. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Tourism Research Wiley

An Integrated Approach to Consumer Decision Making for Budget City Breaks: the Role of Emotion

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References (35)

Publisher
Wiley
Copyright
Copyright © 2011 John Wiley & Sons, Ltd.
ISSN
1099-2340
eISSN
1522-1970
DOI
10.1002/jtr.855
Publisher site
See Article on Publisher Site

Abstract

ABSTRACT The short break market has been neglected from the perspective of consumer decision making (CDM) research despite its economic importance for many destinations. This study examines CDM in the budget city break market; it examines the interrelationship between the key constructs of price, quality, involvement, emotions and attitude in relation to consumer purchasing, repurchasing and recommendation. Emotions were found to have a significant influence on CDM for budget city breaks, their impact varied on the basis of decision type and market segment, and the number of relevant dimensions increased with the complexity of decisions. Copyright © 2011 John Wiley & Sons, Ltd.

Journal

International Journal of Tourism ResearchWiley

Published: Jul 1, 2011

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