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Are we all in this together? Co‐victimization, inclusive social identity and collective action in solidarity with the disadvantaged

Are we all in this together? Co‐victimization, inclusive social identity and collective action in... Common experience of injustice can be a potent motivator of collective action and efforts to achieve social change – and of such efforts becoming more widespread. In this research, we propose that the effects of co‐victimization on collective action are a function of inclusive social identity. Experiment 1 (N= 61) demonstrated that while presence (compared to absence) of co‐victimization positively predicted consumer (i.e., participants) willingness to act collectively in solidarity with sweatshop workers, this effect was mediated by inclusive social identity. In Experiment 2 (N= 120), the salience of inclusive social identity was experimentally manipulated and interacted with co‐victimization to predict collective action. When inclusive social identity was salient, co‐victimization enhanced collective action, including willingness to pay extra for products made ethically and in support of fair wages for workers. In contrast, collective action was attenuated when co‐victimization took place in the absence of inclusive social identity. Implications for understanding when co‐victimization is transformed into common fate and political solidarity with the disadvantaged are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Journal of Social Psychology Wiley

Are we all in this together? Co‐victimization, inclusive social identity and collective action in solidarity with the disadvantaged

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References (45)

Publisher
Wiley
Copyright
© 2011 The British Psychological Society
ISSN
0144-6665
eISSN
2044-8309
DOI
10.1111/j.2044-8309.2011.02073.x
pmid
22122028
Publisher site
See Article on Publisher Site

Abstract

Common experience of injustice can be a potent motivator of collective action and efforts to achieve social change – and of such efforts becoming more widespread. In this research, we propose that the effects of co‐victimization on collective action are a function of inclusive social identity. Experiment 1 (N= 61) demonstrated that while presence (compared to absence) of co‐victimization positively predicted consumer (i.e., participants) willingness to act collectively in solidarity with sweatshop workers, this effect was mediated by inclusive social identity. In Experiment 2 (N= 120), the salience of inclusive social identity was experimentally manipulated and interacted with co‐victimization to predict collective action. When inclusive social identity was salient, co‐victimization enhanced collective action, including willingness to pay extra for products made ethically and in support of fair wages for workers. In contrast, collective action was attenuated when co‐victimization took place in the absence of inclusive social identity. Implications for understanding when co‐victimization is transformed into common fate and political solidarity with the disadvantaged are discussed.

Journal

British Journal of Social PsychologyWiley

Published: Dec 1, 2011

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