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Assessing the merits of contemporary zoo graphics

Assessing the merits of contemporary zoo graphics BILL N O O N A N Supemisor of Graphics, San Diego Zoo, San Diego Wl Animal Park, San Diego, California, USA id It is apparent that, in recent years, zoo administrators have become aware of the value of graphic displays and attractive signing which complement the visitor’s experience. The benefits of such design programmes may be difficult for the layman to assess or appreciate. However, factors can be cited that tend to validate the establishment of zoo design departments to effect such programmes. The contemporary zoo, competing with an increasing number of ‘entertainments’, must provide an experience that is enhanced by visual stimuli. Educational display panels, information kiosks, maps, folders, directional devices and other visual material help provide an added measure of enjoyment. An integrated programme of signs and graphics, which recognises functional as well as aesthetic needs, can enhance the pleasure and education of the visitor. Who is qualified to set legibility standards? Who is to devise animal identification signs which meet appearance standards and can be changed or removed easily by unskilled labour as requirements dictate? Who is to establish rules for letter style, colour, texture, and size of signs which reflect a concern for http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Zoo Yearbook Wiley

Assessing the merits of contemporary zoo graphics

NOONAN, BILL
International Zoo Yearbook , Volume 21 (1) – Jan 1, 1981
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Publisher
Wiley
Copyright
Copyright © 1981 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0074-9664
eISSN
1748-1090
DOI
10.1111/j.1748-1090.1981.tb01934.x
Publisher site
See Article on Publisher Site

Abstract

BILL N O O N A N Supemisor of Graphics, San Diego Zoo, San Diego Wl Animal Park, San Diego, California, USA id It is apparent that, in recent years, zoo administrators have become aware of the value of graphic displays and attractive signing which complement the visitor’s experience. The benefits of such design programmes may be difficult for the layman to assess or appreciate. However, factors can be cited that tend to validate the establishment of zoo design departments to effect such programmes. The contemporary zoo, competing with an increasing number of ‘entertainments’, must provide an experience that is enhanced by visual stimuli. Educational display panels, information kiosks, maps, folders, directional devices and other visual material help provide an added measure of enjoyment. An integrated programme of signs and graphics, which recognises functional as well as aesthetic needs, can enhance the pleasure and education of the visitor. Who is qualified to set legibility standards? Who is to devise animal identification signs which meet appearance standards and can be changed or removed easily by unskilled labour as requirements dictate? Who is to establish rules for letter style, colour, texture, and size of signs which reflect a concern for

Journal

International Zoo Yearbook – Wiley

Published: Jan 1, 1981

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