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Buy‐out prices in auctions: seller competition and multi‐unit demands

Buy‐out prices in auctions: seller competition and multi‐unit demands Online auction sites often enable sellers to add a buy‐out price. In one‐shot auctions, this has been motivated by appeal to impatience or risk aversion. We offer additional justification in a dynamic model, by showing that an early seller has an incentive to use a buy‐out price, if a similar product is offered later by another seller, and bidders desire multiple objects. Revenue in the first auction increases, but revenue in the second auction decreases, as does the sum of revenues. The buy‐out price causes the auction sequence to become inefficient, because the first item may be awarded to a bidder who should have received none. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Rand Journal of Economics Wiley

Buy‐out prices in auctions: seller competition and multi‐unit demands

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References (33)

Publisher
Wiley
Copyright
© 2008, RAND
ISSN
0741-6261
eISSN
1756-2171
DOI
10.1111/j.1756-2171.2008.00038.x
Publisher site
See Article on Publisher Site

Abstract

Online auction sites often enable sellers to add a buy‐out price. In one‐shot auctions, this has been motivated by appeal to impatience or risk aversion. We offer additional justification in a dynamic model, by showing that an early seller has an incentive to use a buy‐out price, if a similar product is offered later by another seller, and bidders desire multiple objects. Revenue in the first auction increases, but revenue in the second auction decreases, as does the sum of revenues. The buy‐out price causes the auction sequence to become inefficient, because the first item may be awarded to a bidder who should have received none.

Journal

The Rand Journal of EconomicsWiley

Published: Sep 1, 2008

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