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Compassionate Values and Presidential Politics: Mortality Salience, Compassionate Values, and Support for Barack Obama and John McCain in the 2008 Presidential Election

Compassionate Values and Presidential Politics: Mortality Salience, Compassionate Values, and... In line with terror management theory, this research demonstrates that mortality salience motivated increased support for John McCain in the absence of reminders of compassionate values. However, polls had indicated that Barack Obama was generally perceived as the more compassionate of the two candidates. Thus, when compassionate values were made salient, death reminders motivated participants to uphold these values by significantly increasing their support for the more compassionate Barack Obama instead. The implications of these findings for terror management theory, the 2008 presidential election, and political endorsements are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Analyses of Social Issues & Public Policy Wiley

Compassionate Values and Presidential Politics: Mortality Salience, Compassionate Values, and Support for Barack Obama and John McCain in the 2008 Presidential Election

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References (35)

Publisher
Wiley
Copyright
Copyright © 2009 Wiley Subscription Services, Inc., A Wiley Company
ISSN
1529-7489
eISSN
1530-2415
DOI
10.1111/j.1530-2415.2009.01190.x
Publisher site
See Article on Publisher Site

Abstract

In line with terror management theory, this research demonstrates that mortality salience motivated increased support for John McCain in the absence of reminders of compassionate values. However, polls had indicated that Barack Obama was generally perceived as the more compassionate of the two candidates. Thus, when compassionate values were made salient, death reminders motivated participants to uphold these values by significantly increasing their support for the more compassionate Barack Obama instead. The implications of these findings for terror management theory, the 2008 presidential election, and political endorsements are discussed.

Journal

Analyses of Social Issues & Public PolicyWiley

Published: Dec 1, 2009

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