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Differences in travel objectives between first‐time and repeat tourists: An empirical analysis for the Kansai area in Japan

Differences in travel objectives between first‐time and repeat tourists: An empirical analysis... This study investigates the differences in travel objectives between first‐time and repeat tourists. We conduct a questionnaire survey of travel agencies, which asked about specific tour plan for target tourists, their experiences and travel objectives in the Kansai area in Japan. We estimate a logit model for the relationship between travel objectives and visiting experiences. The results indicate that the first‐time tourists' main objective is to enjoy looking around sightseeing spots, while the repeat tourists' objective is simply to enjoy the stay, including the hotel visit and participating in events. Copyright © 2010 John Wiley & Sons, Ltd. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Tourism Research Wiley

Differences in travel objectives between first‐time and repeat tourists: An empirical analysis for the Kansai area in Japan

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References (19)

Publisher
Wiley
Copyright
Copyright © 2010 John Wiley & Sons, Ltd.
ISSN
1099-2340
eISSN
1522-1970
DOI
10.1002/jtr.780
Publisher site
See Article on Publisher Site

Abstract

This study investigates the differences in travel objectives between first‐time and repeat tourists. We conduct a questionnaire survey of travel agencies, which asked about specific tour plan for target tourists, their experiences and travel objectives in the Kansai area in Japan. We estimate a logit model for the relationship between travel objectives and visiting experiences. The results indicate that the first‐time tourists' main objective is to enjoy looking around sightseeing spots, while the repeat tourists' objective is simply to enjoy the stay, including the hotel visit and participating in events. Copyright © 2010 John Wiley & Sons, Ltd.

Journal

International Journal of Tourism ResearchWiley

Published: Nov 1, 2010

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