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- Publisher
- Wiley
- Copyright
- Copyright © 2007 John Wiley & Sons, Ltd.
- ISSN
- 1099-2340
- eISSN
- 1522-1970
- DOI
- 10.1002/jtr.635
- Publisher site
- See Article on Publisher Site
Abstract
Since the 1960s, visitor tours of Scottish malt whisky distilleries have been used by whisky companies to promote their products. The original concept of the visitor as passive observer has evolved to include the notion of visitor as VIP guest in three special interest attractions—connoisseur tours, whisky schools and the Classic Malts Cruise. A value‐attainment construct based on a means–end chain progression is used to illustrate the linkage between distillery attributes and the enhancement of higher values in visitors in the three attractions. Service quality is suggested as a key component of the attractions' success. Copyright © 2007 John Wiley & Sons, Ltd.
Journal
International Journal of Tourism Research – Wiley
Published: Jan 1, 2008