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Entry and pricing in a differentiated products industry: evidence from the ATM market

Entry and pricing in a differentiated products industry: evidence from the ATM market We estimate a structural equilibrium model of the automatic teller machine market (ATM) to evaluate the implications of regulating ATM surcharges. We use data on bank characteristics, potential and actual ATM locations, and consumer locations; identify the model parameters with a regression discontinuity design; and develop methods to estimate the model without computing equilibria. A surcharge ban reduces ATM entry 12% and consumer welfare 24% but increases firm profits 27%. Total welfare under either regime is 4% lower than the surplus maximizing level. The article can help shed light on the implications of unregulated entry for differentiated products industries. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Rand Journal of Economics Wiley

Entry and pricing in a differentiated products industry: evidence from the ATM market

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References (47)

Publisher
Wiley
Copyright
Copyright © 2011, RAND.
ISSN
0741-6261
eISSN
1756-2171
DOI
10.1111/j.1756-2171.2010.00123.x
Publisher site
See Article on Publisher Site

Abstract

We estimate a structural equilibrium model of the automatic teller machine market (ATM) to evaluate the implications of regulating ATM surcharges. We use data on bank characteristics, potential and actual ATM locations, and consumer locations; identify the model parameters with a regression discontinuity design; and develop methods to estimate the model without computing equilibria. A surcharge ban reduces ATM entry 12% and consumer welfare 24% but increases firm profits 27%. Total welfare under either regime is 4% lower than the surplus maximizing level. The article can help shed light on the implications of unregulated entry for differentiated products industries.

Journal

The Rand Journal of EconomicsWiley

Published: Mar 1, 2011

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