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Copyright © 2007 John Wiley & Sons, Ltd. Event Tourism; Enhancing Destinations and the Visitor Economy outlined the key issues faced by the New Zealand rugby authorities, many of which were based upon a simple lack of knowledge. Findings demonstrate that while predictions from sponsors and supporter groups were mainly inaccurate, given the extended time period of the tour, some emergent planning was able to take place. Whereas Wright focuses on the perspective of the event organisers, Morgan focuses upon the experiences of those following the Lions around New Zealand. Morgan demonstrates that fans could not be âstage managedâ into inappropriate behaviour, and would seek out their own âauthenticâ places, rather than those created by the organisers, thus suggesting that over-management of the tourism experience will be detrimental, especially if the âauthenticâ culture is misunderstood. Sportârelated tourism also provides the context for the ï¬nal paper. Shipway and Jones explore the perspective of participants within an event. Using the framework of âserious leisureâ, they use the framework to describe and explain the behaviour of participants undertaking a four day running challenge in Cyprus. They explore how the speciï¬c identity gained from participating in such an event leads to a
International Journal of Tourism Research – Wiley
Published: Sep 1, 2007
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