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Marketing Innovations for Sustainable Destinations

Marketing Innovations for Sustainable Destinations The genesis of this special issue arose from papers presented at the third Advances in Tourism Marketing conference held in Bournemouth, UK, in September 2009. This conference, which built on the previous successes of the first and second conferences held in Mugla, Turkey, and Valencia, Spain, in 2005 and 2007 respectively, set out to explore, analyse and evaluate the state of the art in tourism marketing from an international perspective and bring together academic researchers, policy‐makers and practitioners from around the world. This was achieved with over 160 delegates present at the conference including representation from the private and governmental sectors as well as a number of leading publishers in the field of tourism. With papers submitted to the conference covering a considerable breadth of thematic areas, this special issue seeks to bring together a select number of papers that offer specific insight into innovative aspects of marketing and the means by which such activity leads to the greater sustainability of destinations. It is hoped that the papers selected for inclusion in this special issue, and that successfully navigated a second round of blind peer reviews, help raise levels of awareness of issues not traditionally associated with the http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Tourism Research Wiley

Marketing Innovations for Sustainable Destinations

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References (1)

Publisher
Wiley
Copyright
Copyright © 2011 John Wiley & Sons, Ltd.
ISSN
1099-2340
eISSN
1522-1970
DOI
10.1002/jtr.858
Publisher site
See Article on Publisher Site

Abstract

The genesis of this special issue arose from papers presented at the third Advances in Tourism Marketing conference held in Bournemouth, UK, in September 2009. This conference, which built on the previous successes of the first and second conferences held in Mugla, Turkey, and Valencia, Spain, in 2005 and 2007 respectively, set out to explore, analyse and evaluate the state of the art in tourism marketing from an international perspective and bring together academic researchers, policy‐makers and practitioners from around the world. This was achieved with over 160 delegates present at the conference including representation from the private and governmental sectors as well as a number of leading publishers in the field of tourism. With papers submitted to the conference covering a considerable breadth of thematic areas, this special issue seeks to bring together a select number of papers that offer specific insight into innovative aspects of marketing and the means by which such activity leads to the greater sustainability of destinations. It is hoped that the papers selected for inclusion in this special issue, and that successfully navigated a second round of blind peer reviews, help raise levels of awareness of issues not traditionally associated with the

Journal

International Journal of Tourism Research – Wiley

Published: Jul 1, 2011

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