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Natural Hazards and Motivation for Mitigation Behavior: People Cannot Predict the Affect Evoked by a Severe Flood

Natural Hazards and Motivation for Mitigation Behavior: People Cannot Predict the Affect Evoked... Past research indicates that personal flood experience is an important factor in motivating mitigation behavior. It is not fully clear, however, why such experience is so important. This study tested the hypothesis that people without flooding experience underestimate the negative affect evoked by such an event. People who were affected by a severe recent flood disaster were compared with people who were not affected, but who also lived in flood‐prone areas. Face‐to‐face interviews with open and closed questions were conducted (n= 201). Results suggest that people without flood experience envisaged the consequences of a flood differently from people who had actually experienced severe losses due to a flood. People who were not affected strongly underestimated the negative affect associated with a flood. Based on the results, it can be concluded that risk communication must not focus solely on technical aspects; in order to trigger motivation for mitigation behavior, successful communication must also help people to envisage the negative emotional consequences of natural disasters. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Risk Analysis Wiley

Natural Hazards and Motivation for Mitigation Behavior: People Cannot Predict the Affect Evoked by a Severe Flood

Risk Analysis , Volume 28 (3) – Jun 1, 2008

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References (27)

Publisher
Wiley
Copyright
© 2008 Society for Risk Analysis
ISSN
0272-4332
eISSN
1539-6924
DOI
10.1111/j.1539-6924.2008.01049.x
pmid
18643832
Publisher site
See Article on Publisher Site

Abstract

Past research indicates that personal flood experience is an important factor in motivating mitigation behavior. It is not fully clear, however, why such experience is so important. This study tested the hypothesis that people without flooding experience underestimate the negative affect evoked by such an event. People who were affected by a severe recent flood disaster were compared with people who were not affected, but who also lived in flood‐prone areas. Face‐to‐face interviews with open and closed questions were conducted (n= 201). Results suggest that people without flood experience envisaged the consequences of a flood differently from people who had actually experienced severe losses due to a flood. People who were not affected strongly underestimated the negative affect associated with a flood. Based on the results, it can be concluded that risk communication must not focus solely on technical aspects; in order to trigger motivation for mitigation behavior, successful communication must also help people to envisage the negative emotional consequences of natural disasters.

Journal

Risk AnalysisWiley

Published: Jun 1, 2008

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