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- Publisher
- Wiley
- Copyright
- Copyright © 2007 John Wiley & Sons, Ltd.
- ISSN
- 1099-2340
- eISSN
- 1522-1970
- DOI
- 10.1002/jtr.623
- Publisher site
- See Article on Publisher Site
Abstract
In‐depth interviews with owners of 19 exceptionally successful US‐based travel agencies were analyzed using a ground theory approach to reveal customer service excellence, employee enrichment and effective networking as three core perceived strengths that comprise a theme of ‘relationship building’. The latter is supported by a theme of ‘facilitation’ entailing diligent client selection, a culture of learning, high adaptability (related to technology and product realignment), scale, adherence to business basics, and owner optimism. Together, both themes suggest a macro‐theme of ‘deep commitment’. The results provide guidelines for aspiring travel agency owners. Copyright © 2007 John Wiley & Sons, Ltd.
Journal
International Journal of Tourism Research – Wiley
Published: Jan 1, 2008