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Pacific approaches to fundraising in the digital age: COVID‐19, resilience and community relational economic practices

Pacific approaches to fundraising in the digital age: COVID‐19, resilience and community... The aim of this paper is to discuss how community relational economic practices in virtual spaces are effective in building resilience because they are borne of and sustained by familiar traditional Fijian values of collective work and social interdependence. The researchers adopted a pandemic‐induced methodology, conducting online‐based talanoa (fluid conversations between two or more people) with a number of people leading, or involved in, these initiatives. We also engaged with online community groups behind a number of initiatives. Examples are provided of online crowdfunding, livestreaming of concerts to solicit donations, and bartering facilitated by social media sites. To conclude, we stress the enduring nature of communal bonds and traditional systems which Pacific people readily adapt and translate into different forums and forms in the face of challenges such as the restrictions and financial hardships caused by COVID‐19. The findings highlight that solesolevaki – a tradition of working together for a common cause – can also occur in the digital era: this demonstrates the deep connection of Fijian peoples and their sense of obligation to one another and to their culture, regardless of where they are in the world. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific Viewpoint Wiley

Pacific approaches to fundraising in the digital age: COVID‐19, resilience and community relational economic practices

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Publisher
Wiley
Copyright
© 2023 Victoria University of Wellington and John Wiley & Sons Australia, Ltd.
ISSN
1360-7456
eISSN
1467-8373
DOI
10.1111/apv.12372
Publisher site
See Article on Publisher Site

Abstract

The aim of this paper is to discuss how community relational economic practices in virtual spaces are effective in building resilience because they are borne of and sustained by familiar traditional Fijian values of collective work and social interdependence. The researchers adopted a pandemic‐induced methodology, conducting online‐based talanoa (fluid conversations between two or more people) with a number of people leading, or involved in, these initiatives. We also engaged with online community groups behind a number of initiatives. Examples are provided of online crowdfunding, livestreaming of concerts to solicit donations, and bartering facilitated by social media sites. To conclude, we stress the enduring nature of communal bonds and traditional systems which Pacific people readily adapt and translate into different forums and forms in the face of challenges such as the restrictions and financial hardships caused by COVID‐19. The findings highlight that solesolevaki – a tradition of working together for a common cause – can also occur in the digital era: this demonstrates the deep connection of Fijian peoples and their sense of obligation to one another and to their culture, regardless of where they are in the world.

Journal

Asia Pacific Viewpoint – Wiley

Published: Mar 22, 2023

Keywords: adaptivity; community relational economic practices; COVID‐19; diverse economies; resilience; virtual space

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